agora pulse

OCTOBER 1, 2020

Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. Find out how this approach works then learn how to perform a SWOT analysis strategy for your brand or client.

Analysis 114

Analysis UGC How To Social Media 114

Oktopost

APRIL 29, 2024

Including this data in your analysis will provide invaluable insights into user behavior and preferences, enabling you to score and prioritize who is more relevant to reach out to at this time and identify potential leads.

Data 62

Data Social Media ROI B2B 62

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

Analysis 87

Analysis Social Media ROI How To 87

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Need to achieve a higher ROI on your digital and social marketing efforts? In this 30 minute podcast you will learn: .

ROI 78

ROI Content Template Templates 78

Quintly

APRIL 29, 2022

At the surface level, it may seem as though measuring social media ROI is a rather simple task. All you have to do is understand what you are trying to achieve in terms of revenue and then pull together the metrics that will enable you to analyze your performance, right?

ROI 98

ROI Social Media Analytics Metrics 98

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

SocialFish

FEBRUARY 14, 2011

Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv.

ROI 187

ROI Social Media Analysis Campaign 187

Pam Moore

NOVEMBER 14, 2017

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI.

ROI 164

ROI Social Media How To Marketing 164

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Not the sentiment analysis kind of listening , but the real kind of listening?

ROI 273

ROI Metrics Sentiment News 273

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence.

Strategy 78

Strategy Marketing Analysis ROI 78

Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74

ROI Data Cost Influencer 74

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media ROI And Realtime Big Data Analytics. 75% of respondents do not currently measure ROI for their social business programs. Of those who do not measure ROI, 31% don’t know if their vendor provides analytics.

ROI 191

ROI Mzinga Analytics Social Media 191

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

agora pulse

JUNE 28, 2017

Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness. It is tempting not to have a strategy and just keep social accounts updated.

Analysis 150

Analysis Social Media UGC Marketing 150

Waxing UnLyrical

MAY 2, 2011

ROI (a.k.a. In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact.

Training 156

Training ROI Eventful Cost 156

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

Team 147

Team Marketing ROI Training 147

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics examples We’ve said it before, but we’ll say it again: It’s important to note that any metric can be a vanity metric without proper analysis. And any metric can be meaningful when presented in context with the proper analysis. Just go forth and practice analysis with all this info! Try it free today.

Metrics 107

Metrics Examples Marketing HootSuite 107

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Convince & Convert

JULY 26, 2011

We’ll only concern ourselves with the more immediate potential in this analysis. Calculating Blogging ROI. ROI stands for “return on investment&# and not “return on influence&# or “return on ignominy&# or “rabbit on interstate&#. How many revenue-oriented actions are created?

ROI 155

ROI Cost Hosting Analytics 155

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. A lower CPP means your investment reaches a wider audience for every dollar spent, maximizing your ROI. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

DECEMBER 7, 2020

How to measure social media ROI. Social media ROI is one of the most heavily debated topics in marketing. Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels, but it is certainly possible to get a handle on how social impacts your business.

Analytics 121

Analytics Report Social Media Metrics 121

The Realtime Report

MARCH 16, 2020

“By shifting away from ineffective practices and pushing for transparency in the form of verified data and unbiased analysis, marketers can reduce their risk, avoid wasting their ad-spend on invalid audiences, and improve their ROI by 5-10X.”. Based on analysis of more than 5,000 influencers’ social media accounts in the U.S.,

Research 135

Research Influencer Brands Marketing 135

Writtent Blog

JULY 22, 2013

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106

Analysis BuzzStream Marketing SEO 106

Pam Moore

AUGUST 13, 2019

Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter. Audience Analysis Worksheet. Take a listen to episode 202 of the Social Zoom Factor podcast to learn 14 tips and strategies to increase sales and conversions using Twitter. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

JUNE 4, 2019

How to increase sales, leads and ROI with conversion rate optimization. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Template Templates 60

Writtent Blog

OCTOBER 14, 2013

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. This is what ROI stands for: Return on Investment… not Return on Influence or Return on Interaction or any other distraction. So, another way to measure business blogging ROI is to estimate the value of your leads.

ROI 81

ROI Cost Adwords Engineering 81

Digimind

MARCH 12, 2018

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.

ROI 40

ROI Marketing Report Process 40

Webbiquity SMM

OCTOBER 22, 2021

Return to Google for competitive analysis. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Track and measure your results.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

Pam Moore

JULY 25, 2017

Not only do I provide you with a free and super easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. Achieve a higher ROI by leveraging what you have already invested in! How to prioritize what content needs updated.

Content 167

Content ROI Template Templates 167

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Not the sentiment analysis kind of listening , but the real kind of listening?

ROI 100

ROI Metrics Sentiment Social Media 100