Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 107

Analytics Sentiment Analysis Patterns 107

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 102

Brands How To Sentiment Metrics 102

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These named entities could be people, businesses, currencies or locations and are necessary for competitive analysis.

Sentiment 98

Sentiment Analysis Patterns Price 98

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 97

Strategy Sentiment Patterns Marketing 97

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Engagement Using sentiment detection so customer care teams can identify high-priority messages. It doesn’t stop there.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 103

Process Sentiment Analysis Applications 103

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 97

Analysis Sentiment Marketing How To 97

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? How to use SEO for competitor analysis?

Analysis 52

Analysis How To Marketing Price 52

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal.

Analysis 52

Analysis Types Tools Price 52

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 114

Examples Social Media Sentiment Influencer 114

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 122

Review Brands How To Analysis 122

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. The hashtag is used in hundreds of thousands of posts.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

JUNE 11, 2024

According to a Q1 2024 Sprout Social Pulse Survey, 78% of consumers agree that a brand’s social media presence impacts their trust in a brand more than it did a year ago. We’ve identified the key metrics that allow us to understand whether or not our work is being impactful. Social’s influence is on an upward trajectory.

Education 102

Education Social Media Strategy Collaboration 102

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. CX has become an intrinsic part of the B2B marketing funnel. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Sherrilynne Starkie

JULY 3, 2018

Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Which metrics matter? Sherrilynne : No conversation about evaluation of communications would be complete without touching on the controversial subject of metrics. Sentiment analysis is another. Where their fewer?

Policies 231

Policies Project Metrics Sentiment 231

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. That’s why customer satisfaction metrics are crucial for competitor benchmarking.

Metrics 59

Metrics Analysis Comparison Price 59

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. VoC stage 2: Analysis. The analysis is then presented to the relevant departments to help them move onto the next stage.

Data 117

Data Survey How To Review 117

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Metrics for tracking paid media performance.

Sentiment 92

Sentiment Metrics Hashtag Review 92

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

AUGUST 2, 2022

Structure this like a traditional SWOT analysis. Do your research (AKA a competitive analysis). Performing a SWOT analysis of your and your competitors’ customer service offering is a clear way to see gaps in the marketplace. Send out surveys. Consider common customer experience metrics like: Net Promoter Score.

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Template Templates Strategy HootSuite 77

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. They provide insights that can inform an entire business strategy.

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Authentication Analysis Sentiment Tumblr 98

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. Read the room to determine what parts of your strategy need to change.

Strategy 141

Strategy Metrics Hubspot Retail 141

Keyhole.co

MAY 12, 2023

Right from the number of posts mentioning it to impressions with sentiment analysis, you can get it all in a single dashboard. You can also use its profile analytics and see your overall profile metrics. You can custom-select the date range and get a comprehensive comparison of their popularity and trend analysis.

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

Examples 97

Examples Template Templates How To 97

Keyhole.co

MARCH 16, 2023

If, for example, your tool can’t help you sort out the different sentiments in your social mentions, it’s going to be really hard to start scrolling through the many mentions you get to get the one(s) you’re looking for. You need to track metrics that matter. Social conversation monitors have different capabilities.

Fashion 98

Fashion Sentiment Collaboration Policies 98