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This Week in Social Media – 5/1/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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This Week in Social Media

Social Media Marketing

Weber Shandwick and KRC Research found that while women are highly active and influential on social media, many report having decreased or completely cut off usage of at least one social network in the past 6 months. It's been widely accepted that tweens and teens are flocking to Instagram as a social network of choice.

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Trending Sources

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. Definitely when someone want to start a social network marketing they should have a goal.

Research 265
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5 Social Marketing Stories You Need To Read

Firebelly

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. Evidence that Social Media Really Does Drive Sales (The Next Web): In case this is all still seen as hype, these big companies can prove that social media works. This post explores YouTube, Twitter, Facebook, and Flickr. Leveraging Other Social Media Sites. Web Development and Website Strategy.

Marketing 279
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Reply Akash Sharma January 28, 2010 at 11:54 am Fantastic analysis Tamar, I think virality of a video depends on a lot of things most of them you have mentioned above clearly but it also depends a lot on the luck and timing as well. It’s why she is now famous.

Video 236