Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Kikolani

JUNE 27, 2013

For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. . Google AdWords Keyword Tool. Good luck!

Tools 141

Tools Patterns Adwords Advertising 141

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? We’ve rounded up a list of tools that can help with a variety of aspects of community management.

Communities 119

Communities Engagement Tools Tweetdeck 119

Razor Social

DECEMBER 21, 2016

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40

Tools BuzzStream Marketing Template 40

Razor Social

JANUARY 26, 2017

They are there for their community and make them feel appreciated and connected to a brand on a more personal level. You can use a tool such as Audiense to run automated DM campaigns. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. Use UTM tracking on social media campaigns.

Tools 40

Tools Tips Marketing WordPress 40

Buffer Social

NOVEMBER 16, 2016

As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. All the articles are curated by its community of marketers and manually approved. Best used for : Content marketing analysis.

Tools 40

Tools Social Media Curation How To 40

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 7, 2010

People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. The success of a social media marketing campaign strongly revolves around engagement. Twitter is a community and you’re a member of the congregation.

Social Media 251

Social Media Klout Influencer Feed 251

Sprout Social

MAY 13, 2020

Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to take campaigns and content to the next level. Inspire new campaigns or creative concepts. But it’s important to temper any unrealistic ambitions and think within scope.

Class 114

Class Data How To Metrics 114

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). I get fixated on one community and ditch the last, yet I still have my profiles on them and they usually get outdated within minutes.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Viper Chill

APRIL 26, 2010

That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. The great thing about Twitter is that anyone can sign up and easily find his “community.&# Use Twitter as your company office hours.

Social Media 80

Social Media Strategy Digg Forums 80

Buffer Social

JANUARY 10, 2019

Play the long game by focusing on building an engaged community. In conjunction with the most common reactions on Facebook and a subjective analysis of the top 500 Facebook posts , three common themes started to emerge. Why it works: The Norfolk PD offers a variety of inspiring and funny content that caters to their local community.

Research 111

Research Content Facebook Curation 111

Convince & Convert

AUGUST 10, 2010

note: CoverGirl is a client of Marina Maher Communications , one of my clients. I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. McCann , Viral Heat Did you enjoy this blog post?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” These tools can help you find out.

Social Media 208

Social Media Tools Netvibes Sample 208

Laurel Papworth

JULY 23, 2010

An early analysis of election 2010 sites. And how useful is the site to online community members. The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. Connect ALP – Campaign IQ. Anyway, see a dodgy leaflet? And odd site.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

Cymfony 113

Cymfony Badge Skills Comments 113