The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Build a network of influencers. There are several ways to find the key influencers in any industry. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. Develop relationships with those influencers. Produce content that those influencers will want to share with their friends, fans and followers.