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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. It’s entirely possible she is a Mass Influencer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Listening Twazzup For quick Twitter searches, I prefer Twazzup , due to its straightforward interface, and overall speed.