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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. What is complaint management?

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

You don’t want to end up allocating time and energy into something that you don’t fully understand how to approach and maintain. With the average attention span at just 8 seconds , it’s easy to assume that being trendy will keep a viewer interested. Before you consider hopping on trends for your brand, there’s a few things to consider. #1

Trends 148
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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

You don’t want to end up allocating time and energy into something that you don’t fully understand how to approach and maintain. With the average attention span at just 8 seconds , it’s easy to assume that being trendy will keep a viewer interested. Before you consider hopping on trends for your brand, there’s a few things to consider. #1

Trends 78
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7 inspiring examples of corporate social responsibility

Sprout Social

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

” Or “the Southwest Airlines locker room at the University of Texas.” As a brand, are you comfortable entrusting your reputation to an 18-year-old college kid? From energy drinks to beauty products to Amazon, brands have infiltrated college campuses via “social media influencers.”

Brands 81
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Energy. • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy. Anyway, on to the list!

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Top Influencers in 2023: Who to Watch and Why They’re Great

Hootsuite

Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. On Instagram, this influencer creates magical content for brands like Dick’s Sporting Goods, Kinetic Sand, and Turkish Airlines. Here’s what we looked at: Connection. Does their lifestyle feel aspirational or attainable? .”