Remove Airlines Remove Energy Remove Reputation Remove Social Media
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes.

article thumbnail

Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 78
article thumbnail

7 inspiring examples of corporate social responsibility

Sprout Social

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”.

article thumbnail

Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. ” Or “the Southwest Airlines locker room at the University of Texas.” As a brand, are you comfortable entrusting your reputation to an 18-year-old college kid?

Brands 81
article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 156
article thumbnail

Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

B2B 98