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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? This isn’t a surprise.

Sports 81
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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 111
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Understanding Twitter verification in 2020

Sprout Social

Journalism and media. Whatever username you choose, make sure it’s the same across all your social media networks for consistency. Aggregated analytics allows you to take a deeper dive into metrics and understand what’s working in your Twitter strategy as well. Government and politics. Your Twitter handle.

Twitter 138
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New Research Shows How to Engage the Mommy Mind

Convince & Convert

After collecting over 600k social interactions, Insightpool saw that the majority of mom conversations surrounded their kids’ shoes and sporting events, as well as several other topics. Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. The Events tab is a great resource for social media managers and content creators.

Metrics 40
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Twitter Analytics Guide 2023: How To Analyze & Use Your Twitter Data

Keyhole.co

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Let’s find out!

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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Twitter Analytics Guide. Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Twitter Analytics are the perfect example.

Analytics 105