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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. We’ve broken the process of conducting a competitive analysis on social media into four steps that will work for any brand.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. The social marketing manager? Google Analytics.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Target your social ads more effectively. Google Analytics.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Oh, and we’ve built some free social media content calendar templates to get you started. Why use a social media content calendar? How to create a social media content calendar. Social media content calendar examples. Free editorial and social media calendar templates. Choose your social channels.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. How does your social media presence compare to the competition?

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.