Hootsuite

NOVEMBER 9, 2022

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Close sales fast.

HootSuite 115

HootSuite Content How To Retail 115

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. — Austin Braun ?

Education 134

Education Social Media Marketing Social Media Management 134

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. billion by 2026. Let’s dive in.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Sprout Social

MARCH 30, 2023

As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. Marketers can manage strategy, activation, reporting and optimization in a single location while using automation and data to drive decision-making. The key is social media insights.

Campaign 106

Campaign Metrics Advertising Posterous 106

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Sponsored content. Dynamic ads.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Hootsuite

FEBRUARY 24, 2022

By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. A cross-platform strategy ensures your content makes sense where it’s posted. LinkedIn: B2B-focused marketing campaigns and brand building.

Examples 145

Examples Campaign Platform Tips 145

Viper Chill

FEBRUARY 16, 2016

Because he acted like he had some huge team, he also acted like he could solve all kinds of marketing problems. He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. Dave was quite simply, a liar. You can generally make more money, too.

SEO 40

SEO Industry Sites Case Study 40