Sprout Social

JANUARY 24, 2024

But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations.

Metrics 92

Metrics Influencer Marketing Survey 92

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 78

Communities Community building Industry Crowdsourcing 78

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. 1 Social Media Tool Create.

HootSuite 84

HootSuite Social Media Management Tumblr Hashtag 84

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Ignite Social Media

MARCH 18, 2024

Leverage Data for Decision-Making With such a prolific social media presence , effective use of data is critical for Duke to measure what’s working and inform their strategy. Learn from Duke Men’s Basketball – treat your social media presence like the top priority it deserves to become.

Social Media 96

Social Media Marketing Nielsen Resources 96

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Being engaged on social is vital to protecting their brand and retaining customers. And that includes on their service channel of choice: social media. The play: Social customer care isn’t just for digital-first brands.

Report 61

Report Atlassian Brands Sentiment 61

Keyhole.co

FEBRUARY 3, 2024

Not just that, Keyhole is a complete social media management tool. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. Leverage heatmaps and social media analytics to find which topics do well and how customers engage you with your content.

Social Media 59

Social Media How To Metrics Sentiment 59

Buffer Social

SEPTEMBER 28, 2023

Mike : Carpeta Carpeta is a project-management tool for interior designers, architects, and industrial designers to help them centralize all their conversations, budgets, and files, and better manage their time while managing their projects. Currently under construction and set to open in early 2024.

Project 62

Project Team Journal Hosting 62

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. billion (USD) by 2024. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Second problem solved is clearing away the noise of data and providing a clear view of the ROI from social media marketing.

Report 126

Report Social Media Tools ROI 126

Hootsuite

JANUARY 24, 2024

They’re designed for use by busy social media marketers and content creators when interacting with customers and followers on social media platforms. Why are social response templates so handy? Enhance efficiency Templates make managing a high volume of customer inquiries and comments easier.

Template 102

Template Templates Social Media HootSuite 102

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

DECEMBER 19, 2023

Whether you’re looking to redistribute responsibilities with new hires or you’re just in need of a refresher, here are the essential roles you need on your social media team. Social media manager Social media manager roles vary by industry and team size.

Social Media 97

Social Media Social Media Management Influencer Team 97

Sprout Social

DECEMBER 20, 2023

With Sprout’s customer service solutions , directly engage with customers and see the extent of past interactions for more context. Agorapulse Agorapulse is an end-to-end social media management platform with features that cover inbox and publishing, a unified social inbox, reporting, monitoring and team collaboration needs.

HootSuite 103

HootSuite Brands Price Collaboration 103

Oktopost

FEBRUARY 19, 2024

At Oktopost, our mission is to empower social media managers and help them do their jobs to their best potential. So we collected all the insights you need to put your best foot forward and create maximum opportunity from social media. What Content Type Ruled Engagement? In fact, gallery posts had 2.5

B2B 62

B2B Trends Social Media Strategy 62

Sprout Social

NOVEMBER 20, 2023

Tagger by Sprout Social Tagger is a tool that was recently acquired by Sprout Social to help us offer even more assistance to our users when it comes to influencer marketing. We already have a full-suite social media management software —all we needed to wrap up our software was to help even more with influencer marketing.

Influencer 96

Influencer Campaign Platform Marketing 96

Sprout Social

DECEMBER 19, 2023

As only 30% of brands have implemented customer care processes and tools to actively engage with customers on social, this isn’t a major surprise. Departmental and technological silos When it comes to ownership of customer care in 2024, only 8% of customer service teams plan to own this function exclusively.

How To 100

How To Survey Social Media Management Team 100

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 115

Social Media Marketing Loyalty Collaboration 115

Oktopost

FEBRUARY 1, 2024

Whether your goal is to drive engagement on socials, protect your brand assets, or even revamp your identity online, there’s a tool for every need. A brand marketing solution is a tool that enables businesses to develop, manage, and promote their brand to prospects. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Two-thirds of social marketers use social media engagements (e.g.,

Marketing 119

Marketing Loyalty ROI Influencer 119

Buffer Social

NOVEMBER 29, 2023

In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lack thereof). Mohammed predicted that social posts would be generated by ChatGPT after being trained with a company's brand persona.

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99