Hootsuite

NOVEMBER 3, 2022

Donating real money, uplifting marginalized voices, volunteering and attending marches and rallies are all ways to genuinely show up for your community. It’s all part of that brand authenticity/speaking the language business: Gen Z wants to buy from brands they trust, and they hear about brands they trust from people they trust.

Airlines 109

Airlines Marketing How To Influencer 109

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Buffer Social

DECEMBER 6, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) April 12, 2023 This was my most “viral” post of all time (on X).    Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. " Pause. A thread on how to answer.

Analysis 88

Analysis Twitter Meme Hashtag 88

Hootsuite

JANUARY 24, 2023

Not to mention, they’re inspiring the entire social media platform’s community with their creativity. We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Learn from the pros!

Influencer 82

Influencer How To HootSuite Trends 82

Keyhole.co

NOVEMBER 2, 2022

How to increase TikTok Engagement Rate in 2023? It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2023 and beyond. Research viral trends and #hashtags (or start your own). Image Source. Image Source.

Engagement 52

Engagement Hashtag UGC Trends 52

Keyhole.co

NOVEMBER 2, 2022

With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence. How to boost your Instagram engagement rate in 2023? Research and leverage trending hashtags. Topic-specific hashtags, like #SelfCareThreads or #SkinCare.

Engagement 52

Engagement Instagram Tips Hashtag 52

Buffer Social

JULY 24, 2023

Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability. You want to be recognizable as part of the TikTok community but also offer something fresh and unique.

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Influencers help organizations use these authentic interactions to build a loyal community around their brand.

Influencer 107

Influencer Marketing Collaboration ROI 107

Hootsuite

MAY 30, 2023

Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. This is especially true since January 2023 when Google’s “ helpful content update ” went into effect. Follow this step by step Instagram marketing strategy to succeed in 2023 and beyond. Why do you do that?

Social Media 79

Social Media HootSuite Template Templates 79

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

JUNE 27, 2023

Source: Hootsuite The publishing tool uses AI learning to suggest relevant hashtags and the Best Time to Publish for your unique audience. This service is better than your average Canva-template-business due to its realtor-specific community and wide breadth of pre-created assets. Want to save time while repurposing content?

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. For example, the average daily inbound engagements per post in 2023 was 14. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players.

Engagement 106

Engagement Tips Loyalty Metrics 106

Ignite Social Media

MAY 26, 2023

Time — Add a specific time period, such as last April 2023 Constraints — Add your desired character length, such as write in 250 words Now, we can chat to the AI with: Add more to the content with the IKEA’s most flexible table launched last April 02, 2023 (time) and make the content up to 250 words (constraints). SocialCraft.AI

Content 78

Content How To Social Media Management Social Media 78

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you uncover influencers who already love your products to create authentic partnerships.

Examples 123

Examples Social Media Sentiment Influencer 123

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. This paid off, leading them to build a strong community around their niche. With 2,400 members, it built a close-knit community where users post content and hold discussions around the brand.

Social Media 59

Social Media Strategy UGC Influencer 59

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? link] pic.twitter.com/wEBkj1l5VS — lululemon (@lululemon) September 7, 2023 Need a little guidance? To really achieve organic reach with your content, mastering the fine art of hashtagging is key. Sign up now.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MAY 23, 2023

People crave authenticity on social, and they can spot boilerplate, AI-generated posts and responses a mile away. It’s about connection, and building a community—a human element AI just can’t fully replicate. It’s hard enough for brands to create human connection. Social media work is about more than just creating on-trend posts.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

AUGUST 7, 2023

The platform received 100 million sign-ups less than a week after its launch on July 5, 2023, making it the most rapidly downloaded app ever. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging. How can your business sound more authentic online?

API 93

API Social Media Management Platform Instagram 93

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. On the flip side, people are downright clamoring to apply for Gainsight, which was named the #1 best place to work by employee-review site Glassdoor in 2023. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Buffer Social

JULY 31, 2023

Engage with your community Take some time everyday to connect with your community! Ways you can engage with your community: Reply to comments Start a Discord server Start a Facebook Group Share tagged posts on Instagram Stories Retweet and quote tweet your followers 5.

Social Media 81

Social Media Strategy UGC Meme 81

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. The limited edition Stanley X Lainey Wilson Country Gold Quencher saw a much-anticipated release on 14 November 2023. Stanley has also aced the game of using hashtags and trends effectively.

Influencer 59

Influencer Social Media Strategy Marketing 59

Buffer Social

JANUARY 8, 2024

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. Use hashtags strategically : Hashtags can help categorize your content as part of your chosen niche and make it more discoverable to your target audience. The key is to remain authentic, provide value, and stay consistent.

LinkedIn 95

LinkedIn How To Newsletter Collaboration 95

Keyhole.co

MAY 30, 2023

In this blog, we’ll talk about how to find TikTok trends that align with your branding goals for authentic engagement. While some leverage the custom hashtags and collaborate with popular creators, others participate in the viral challenges. Let’s get started by adding a dash of excitement to your content calendar with TikTok trends.

Trends 52

Trends Examples How To Hashtag 52

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. They’re the most authentic influencers you can find—they already know the ins and outs of your products and services and have a genuine relationship with your brand.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

NOVEMBER 14, 2023

But a collab post can make your effort seem more authentic and credible. Builds community Instagram collab posts are a great networking tool as well. Make sure it has the relevant hashtags to improve discoverability. Such posts can cross-promote services and establish brand credibility in each other’s community.

Instagram 52

Instagram Engagement How To Collaboration 52

Hootsuite

MAY 10, 2023

Micro influencer campaigns are often deemed to be more cost-effective and authentic. Authenticity Micro influencer marketing tends to feel more authentic, and there are lots of reasons for that. Psst: If you’re struggling with staying on top of community engagement, give Hootsuite’s unified inbox a try.

Influencer 105

Influencer Collaboration Authentication Campaign 105

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Most social platforms have their own professional communities, both formal and informal. There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

JULY 18, 2023

Monitor marketing trends #hashtags To stay ahead of the game and up to date with emerging trends, you will need a little help. In this respect, the TikTok marketing trends community is one of the most valuable resources available to you. Keep an eye out for the #trendalert and #tiktokmarketing hashtags in particular.

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

MARCH 20, 2023

19 Engagement post ideas for 2023 1. Being relatable will lead to: Users tagging their friends in your comments Building an authentic relationship with your audience More diversity in your content (not every post has to be solely marketing-focused) 4. Host a giveaway No social media strategy is guaranteed—that is, except for giveaways.

Engagement 95

Engagement Analytics Meme Instagram 95

Keyhole.co

SEPTEMBER 12, 2023

For instance, try other social platforms, other communities your audience actively uses, or even your website. Is your audience active on Slack, FB, or Discord communities? It builds a sense of community and increases engagement , helping you promote your YouTube videos. Share the video on these channels.

YouTube 52

YouTube Video How To Sentiment 52

Keyhole.co

OCTOBER 4, 2023

billion in 2023. Influencers often have a large and dedicated community of subscribers. Communicating with interested brands is an exciting part of their job. They have worked hard to engage their subscribers and know that what they promote must seem authentic to their audience. Large and active audience.

Content 59

Content How To Influencer Reputation 59

Buffer Social

OCTOBER 23, 2023

Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags. Speaking of hashtags , remember to use at least three per video. Use the Community tab to post updates, create polls, or share behind-the-scenes content.

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively.

Metrics 52

Metrics Influencer Sentiment ROI 52