Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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Education Examples UGC Content 172

Pixlee

DECEMBER 27, 2021

If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. Generate Engagement with Facebook Stories Ads.

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Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. More User-Generated Content (UGC). A post you or your friends share on Instagram would be considered UGC. 66% of video ads are less than a minute.

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Social Media UGC Marketing Influencer 52

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

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Strategy UGC Brands Apparel 52

Ignite Social Media

JUNE 14, 2023

Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

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Ignite Social Media

SEPTEMBER 18, 2023

However, data shows that 56% of TikTok users are age 25 or over, as of 2022, so it is not just “kids.” Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok. Features like reposting, duets, and stitches make it easy for you to engage with UGC and repurpose it to tell your brand’s story.

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Brands Content UGC How To 110

Social Media Strategies Summit

SEPTEMBER 18, 2023

Still, the event proved successful, generating one blog post, two Instagram posts, multiple Instagram Stories, and several tweets on top of the traditional media coverage. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with.

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Pixlee

DECEMBER 2, 2021

Feature User-Generated Content (UGC). UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. In order to harness UGC from your fans on TikTok, you’ll need a collection method.

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Campaign UGC Hashtag Influencer 52

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter.

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Examples Campaign Tips UGC 142

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. Posted by David Outwear on Thursday, January 13, 2022. Posted by Pixie Mood on Monday, January 10, 2022. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go.

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Ignite Social Media

NOVEMBER 13, 2018

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. If your brand does not currently leverage UGC, you may be wondering where to start.

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Trends Social Media UGC Authentication 143

Hootsuite

NOVEMBER 28, 2022

In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. They create user-generated content. Use the S.M.A.R.T

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Social Media UGC How To HootSuite 122

Hootsuite

SEPTEMBER 7, 2022

If you’ve ever found yourself checking Instagram for the third time in ten minutes, you know this is true. MasterClass did a great job promoting Kris Jenner’s guest appearance by teasing content in different ways, including a standard post… View this post on Instagram. View this post on Instagram. Generate UGC.

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Education Social Media Tips HootSuite 93

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Plus, hosting platforms like TikTok and Instagram are all free to use.

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Video HootSuite How To UGC 112

Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. It’s especially easy on Instagram Stories , where you can reshare someone else’s post to your Stories with just a couple of taps.

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Examples Campaign Discount Marketing 92

Pixlee

JANUARY 5, 2022

This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. Cosmetics brand Morphe lets site visitors “shop the ‘gram,” tagging products in community Instagram posts and displaying them on-site.

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Social Media Video Content UGC 52

Sprout Social

JANUARY 19, 2022

Go to our Instagram TOMORROW. OREO Cookie (@Oreo) January 7, 2022. OREO Cookie (@Oreo) January 7, 2022. There’s nothing wrong with creating product launch posts on the fly or day-of using user generated content (UGC). And several days after that, they continued posting about this announcement on their Instagram story.

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Products Social Media FAQ Sentiment 135

Pixlee

FEBRUARY 23, 2018

million by 2022. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. Expect to see user-generated content (UGC) become even more common in 2018.

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Retail Trends UGC Authentication 55

Social Media Strategies Summit

JANUARY 5, 2023

billion in 2022. But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. 93% of marketers agree consumers trust UGC more than content created by brands.

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Trends Social Media UGC Marketing 297

Sprout Social

JANUARY 12, 2022

If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. Regularly publish and repost UGC as part of your content calendar (circle back to tactic #1).

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Sprout Social

OCTOBER 19, 2022

— Sprout Social (@SproutSocial) July 27, 2022. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Try posting a question sticker on your Instagram story so that your followers can make recommendations.

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Campaign Content How To Influencer 105

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Buffer Social

AUGUST 30, 2023

Community-led content Similar to user-generated content (UGC) in the marketing world, this type of content comes in many shapes and sizes. Full-time Instagram creator Tracey-Lee Lusty has focused on cultivating a community among her followers for several years, an aspect of her work that she loves.

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Communities Social Media Community building Groups 78

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Get all the must-know TikTok insights for 2022 in one handy infosheet. For social marketers, TikTok is becoming increasingly hard to ignore.

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Questions Banking Insurance HootSuite 104

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. Bonus: Get the Instagram advertising cheat sheet for 2022. Awareness campaign.

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Hootsuite

MAY 1, 2023

In 2022, Instagram made big changes to the platform and pushed video content to the forefront. That’s when Instagram head Adam Mosseri announced that the platform would reprioritize photos. That’s when Instagram head Adam Mosseri announced that the platform would reprioritize photos. Are photos really back?

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Instagram UGC HootSuite Education 110

Hootsuite

MAY 3, 2022

Combine this with an effective content curation and UGC strategy , and you’ll have plenty of prime social content that requires very little input from a human. 7 best AI-driven content creation tools for 2022. It makes A/B testing much easier, too. Human stories help build connection. Lately + Hootsuite. Source: Hootsuite App Store.

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Social Media Management Tools Social Media Content 96

Social Media Strategies Summit

MAY 19, 2022

Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions. So it’s definitely in your best interests to incorporate UGC into your content curation plans. View this post on Instagram. Bill Slawski (@bill_slawski) May 4, 2022.

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Social Media Content UGC Curation 264

Hootsuite

JUNE 20, 2022

Find user-generated content (UGC). Facebook checkout makes it easy for customers to make payment directly on Facebook (or Instagram) without having to leave the platform. You can use Facebook’s built-in tools, like Creator Studio or Meta Business Suite, to schedule posts for Facebook and Instagram. Research your competitors.

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Tips HootSuite Badge Facebook 145

Social Media Strategies Summit

DECEMBER 1, 2022

JWU Providence (@JWUProvidence) November 19, 2022. After all, what resonates with your Instagram audience may not appeal to followers on Twitter or LinkedIn. For Laurie, Instagram is the platform that best attracts prospective students to JWU. View this post on Instagram. View this post on Instagram.

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Pixlee

JANUARY 10, 2022

With the widespread adoption of video by brands and social channels (think Instagram, TikTok, Snapchat) today, knowing how to stand out from a saturated market is your key to success. This is similar to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media. Influencer Video Campaigns in 2022 .

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Social Media Strategies Summit

NOVEMBER 18, 2022

Instagram Marketing Strategy. Part of the Meta “family,” Instagram has close to 1.5 While all the social platforms in our roundup ultimately exist to make money, Instagram is arguably more commercially focused than most, with marketers reporting that ads make up as many as one in four posts on the platform. Gender split.

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Social Media Strategy Influencer LinkedIn 240

Sprout Social

OCTOBER 13, 2022

other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. Instagram is a hub for influencer partnerships. Instagram: Mondays at 11 am, Tuesdays and Wednesdays from 10 am–1 pm, and Thursdays and Fridays at 10 am and 11 am. Instagram: one to two times per day. social media managers.

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Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive.

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Reputation Strategy Brands HootSuite 106

Hootsuite

APRIL 6, 2023

Whether you’re looking for new ways to engage customers on Instagram, build brand awareness on TikTok, or just trying to figure out what tactic will work best on Twitter, these seven tips will help you get started. We’ll go over more on user-generated content (UGC) below. Take Chime, for example. Bank on Twitter, for example.

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Banking Social Media Tips HootSuite 105

Pixlee

FEBRUARY 3, 2022

The best email mockups go beyond simple text content or typical brand photos; instead, community-driven brands like HYLETE feature user-generated content (UGC) from fans in their brand community to help email readers visualize themselves owning the brand’s products and contextualize individual items. .

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Sprout Social

SEPTEMBER 7, 2021

The campaign has taken off on platforms like Instagram where people are asked to submit their best pictures using #ShotOniPhone, with select images appearing on billboards around the world. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. Anheuser-Busch’s #LetsGrabABeer.

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