Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 86

Analytics Conversation Brands Sentiment 86

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. This typically manifests as posts, comments or customer support DMs. Check out the 2022 Sprout Social Index™ where we dive into the data behind the trends.

Marketing 111

Marketing Team Social Media Skills 111

Sprout Social

FEBRUARY 6, 2023

As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. Establishing your presence on social and responding to comments makes you part of the conversation. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 100

Features Social Media Curation Geotagging 100

Keyhole.co

DECEMBER 22, 2022

Collaborating with public figures. Besides sharing content, Nike also uses its social media channels to listen to its customers and respond to their comments and questions in a timely and personalized manner. Even on a professional platform like LinkedIn, they showcase their celebrity collaborations and gain traction.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Sentiment Analysis: An analysis of the temperment around posts about your brand. In 2022, consumers want to have more dynamic relationships with their favorite brands on social media.

Brands 76

Brands B2B SEO Influencer 76

Buffer Social

AUGUST 29, 2022

In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems. Love you 🧡 — Blessing Mukosha | BIG MONEY B (@blessingmukosha) July 8, 2022. Which channels does Buffer support in 2022?

Features 84

Features Sentiment Analytics Statistics 84

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. It’s easier to collaborate on content created in advance than it is on spur-of-the-moment posts. Collaborate effectively with teams.

Social Media 134

Social Media Tools Marketing Analytics 134

Oktopost

MARCH 28, 2022

Here’s a side-by-side comparison of all the best Hootsuite alternatives in 2022: ? HOOTSUITE ALTERNATIVES 2022. Does the platform provide social sentiment analysis ? Joint social inbox – All comments, messages, and reviews appear in one place so they’re easy to manage. Hootsuite Alternatives Comparison Table.

HootSuite 99

HootSuite Tweetdeck Social Media Management Comparison 99

Hootsuite

MARCH 2, 2023

A brand safety incident can also damage a brand’s relationships with partners, suppliers, and other collaborators. In 2022, 90% of digital ad spending was on programmatic advertising. Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness.

Social Media 97

Social Media Brands HootSuite Policies 97

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Limited Platforms: As of 2022, Keyhole mainly focused on Twitter, Instagram, and Facebook.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Customer insights gleaned from service interactions on social are your “secret sauce” for building cross-functional collaboration at your company. But don’t forget about the big picture.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Sprout Social

AUGUST 3, 2022

Perhaps your company didn’t deliver a package on time or a leader made an insensitive comment during a pivotal cultural moment. In these cases, collaborate with your legal counsel and public relations teams to shape an apology that doesn’t incriminate but still shows sympathy. — FOLLOW @YITTY (@lizzo) June 13, 2022.

Brands 97

Brands Issues Social Media Conference 97

Sprout Social

DECEMBER 19, 2023

In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. Shared ownership requires reimagining your teams’ entire approach to collaboration. Others agreed that collaboration between teams at their org is lackluster.

How To 108

How To Survey Social Media Management Training 108

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. We track data trends related to our share of voice, conversation volume and positive sentiment ratio. What are the sentiment trends on social regarding our organizational culture? Optimize your content strategy.

Data 102

Data Strategy Marketing Sentiment 102

Hootsuite

JUNE 13, 2022

Collaborating with influencers. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. — Merriam-Webster (@MerriamWebster) May 6, 2022. and got hundreds of comments.

Social Media 144

Social Media How To HootSuite Metrics 144

Sprout Social

FEBRUARY 7, 2022

— Patagonia (@patagonia) January 12, 2022. A simple “nice work” or a comment on something that stood out to you will do. Using a social listening tool (like Sprout) helps you gather audience and sentiment data. DocuSign was recently named one of Glassdoor’s 2022 Best Places to Work. link] pic.twitter.com/BN5Pmc1pPj.

Strategy 101

Strategy Press Release How To Report 101

Sprout Social

MARCH 27, 2023

The Sprout Social Index™ 2022 revealed that many organizations’ social strategies are already informed by teams outside of social—including customer service, corporate communications, product development, HR, R&D and sales. The campaign received 57,000 views on YouTube and was recognized as one of the best campaigns of 2022 by AdWeek.

Campaign 129

Campaign Social Media UGC Metrics 129

Hootsuite

APRIL 19, 2023

Ignoring your audience’s messages and comments Unlike many marketing channels, social media is a two-way street. Tuning out of the conversation by ignoring your followers’ messages, comments, or queries is a big no-no. When a brand ignores or hides comments, it looks like it doesn’t care — and people notice.

Social Media 145

Social Media HootSuite How To Reputation 145

Sprout Social

MARCH 9, 2022

The role of investor relations is changing —and requires collaboration with more internal stakeholders than ever before. Monitor conversations and sentiment. — Twitter Investor Relations (@TwitterIR) February 10, 2022. Tapping into social media for your investor relations strategy requires collaboration.

Social Media 92

Social Media Sentiment Reddit Retail 92