Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 95

Social Media Survey Study Collaboration 95

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. This trend is expected to continue into 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JULY 12, 2022

It is one arm of an effective crisis management strategy, and typically involves multiple internal teams (corporate communications, public relations, social media, and legal to start) collaborating across various channels including the business’ social, web and email properties. — Cloudflare (@Cloudflare) June 21, 2022.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

JULY 4, 2022

According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio. You can continue using Social Studio until the end of your contract (if not renewed) or until November 18th, 2022. Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

MARCH 7, 2022

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. brookevpickle) February 23, 2022. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Most notably, ongoing sentiment tracking.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. If you work in research and development, you can gauge sentiment on your existing products–or products your customers wish existed–within minutes. Social is more than just posts, likes and comments. You just need to harness it.

Marketing 112

Marketing Team Social Media Skills 112

Sprout Social

MAY 24, 2022

— Sprout Social (@SproutSocial) May 12, 2022. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Owned media is essentially free to publish.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

FEBRUARY 6, 2023

Analyze conversations around your brand and industry to identify trends and understand sentiment. According to The 2022 Sprout Social Index™ , 57% of consumers expect a response on social media within 12 hours. And don’t forget about social listening.

Features 100

Features Social Media Curation Geotagging 100

Keyhole.co

DECEMBER 22, 2022

Collaborating with public figures. Even on a professional platform like LinkedIn, they showcase their celebrity collaborations and gain traction. For example, their recent collaboration with 84-time award winner, Billie Eilish, gained considerable social media attention. Source: Nike (Instagram). Source: Nike Twitter.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Sentiment Analysis: An analysis of the temperment around posts about your brand. In 2022, consumers want to have more dynamic relationships with their favorite brands on social media.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

FEBRUARY 1, 2022

Brands can reach out to high-performing streamers and ask about collaborations. You can also use a tool such as Stream Hatchet to search through Twitch Chat for positive sentiments about your brand and campaign. Top Twitch marketing examples in 2022. This makes Twitch the perfect place for influencer marketing or partnerships.

Marketing 102

Marketing Authentication Template Templates 102

Buffer Social

AUGUST 29, 2022

In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems. Love you 🧡 — Blessing Mukosha | BIG MONEY B (@blessingmukosha) July 8, 2022. Which channels does Buffer support in 2022?

Features 84

Features Sentiment Analytics Statistics 84

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. It’s easier to collaborate on content created in advance than it is on spur-of-the-moment posts. Collaborate effectively with teams.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

SEPTEMBER 7, 2021

Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. And given how much of 2022 is still up in the air, marketers can quickly stand up giveaways in case their original social plans go awry. McDonald’s Saweetie Meal.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

AUGUST 11, 2022

According to Sprout Social Metaverse listening data from January 10–March 10, 2022, there was a 102% increase in conversations about the metaverse with a positive sentiment of 91% on Twitter. If you’re interested in brand activation, collaborate with metaverse platforms to determine how to bring your vision to life.

Brands 120

Brands How To Avatar Project 120

Sprout Social

MAY 10, 2023

Quicker responses According to The Sprout Social Index™ 2022, more than three-quarters of consumers expect brands to respond within 24 hours on social. Collaborative efficiency Review management software enables teams to address reviews across multiple channels and locations faster.

Software 98

Software Review Reputation How To 98

Oktopost

MARCH 28, 2022

Here’s a side-by-side comparison of all the best Hootsuite alternatives in 2022: ? HOOTSUITE ALTERNATIVES 2022. Does the platform provide social sentiment analysis ? Additionally, its interface is much more accomodating of teams and collaborative social media management. Hootsuite Alternatives Comparison Table.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Limited Platforms: As of 2022, Keyhole mainly focused on Twitter, Instagram, and Facebook.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JULY 14, 2022

Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. — Apollo (@ApolloArtum) June 27, 2022. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. They predicted it. Dolce & Gabbana.

Brands 115

Brands Avatar Fashion Virtual World 115

Hootsuite

MARCH 2, 2023

A brand safety incident can also damage a brand’s relationships with partners, suppliers, and other collaborators. In 2022, 90% of digital ad spending was on programmatic advertising. Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Customer insights gleaned from service interactions on social are your “secret sauce” for building cross-functional collaboration at your company. But don’t forget about the big picture.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Hootsuite

FEBRUARY 18, 2022

We’re excited to bring you new exciting features in the first quarter of 2022. Before we get into it, here’s a quick recap our strategic focus for 2022: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Use improved sentiment accuracy in your decision making.

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Sprout Social

SEPTEMBER 5, 2023

You can also incorporate external approvers to enable collaboration with reviewers outside of Sprout. If you only relegate social resources and tools to the marketing team, you silo key insights, miss out on the benefits of cross-collaboration and minimize the impact of social.

Social Media 130

Social Media Social Media Management Team Collaboration 130

Sprout Social

DECEMBER 19, 2023

In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. Shared ownership requires reimagining your teams’ entire approach to collaboration. Others agreed that collaboration between teams at their org is lackluster.

How To 108

How To Survey Social Media Management Training 108

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. We track data trends related to our share of voice, conversation volume and positive sentiment ratio. What are the sentiment trends on social regarding our organizational culture? Optimize your content strategy.

Data 103

Data Strategy Marketing Sentiment 103

Hootsuite

MAY 23, 2023

Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy. Who should use it: Content creators and marketing teams of all sizes, larger corporate marketing teams who need to track brand sentiment.

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

AUGUST 3, 2022

In these cases, collaborate with your legal counsel and public relations teams to shape an apology that doesn’t incriminate but still shows sympathy. You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. — FOLLOW @YITTY (@lizzo) June 13, 2022. dametokillfor) July 8, 2022.

Brands 98

Brands Issues Social Media Conference 98

Hootsuite

JUNE 13, 2022

Collaborating with influencers. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. — Merriam-Webster (@MerriamWebster) May 6, 2022. — WestJet (@WestJet) May 17, 2022.

Social Media 144

Social Media How To HootSuite Metrics 144

Sprout Social

SEPTEMBER 14, 2022

According to the 2022 Sprout Social Index™ , 71% of consumers say it’s important for brands to raise awareness and take a stand on sensitive topics. Creating that consistency across a multichannel marketing strategy builds trust with your target audience, leading to positive sentiment around your business.

Strategy 100

Strategy Brands How To Template 100

Sprout Social

FEBRUARY 7, 2022

— Patagonia (@patagonia) January 12, 2022. Using a social listening tool (like Sprout) helps you gather audience and sentiment data. DocuSign was recently named one of Glassdoor’s 2022 Best Places to Work. — DocuSign (@DocuSign) January 12, 2022. link] pic.twitter.com/BN5Pmc1pPj.

Strategy 102

Strategy Press Release How To Report 102

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. Social media advertising is projected to grow by 25% in 2022 , reaching $137 billion in ad spend. Sentiment Analysis to understand trends in audience perception around your brand. Brand safety and social media.

Reputation 116

Reputation Brands Guidelines Advertising 116

Hootsuite

JUNE 21, 2022

Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Video is more important than ever, with TikTok poised to become the most important platform for social media marketing in 2022. Why use creative commons music? And what is a video without sound?

Creative Commons 136

Creative Commons Sites Public Domain Video 136

Sprout Social

FEBRUARY 28, 2022

Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. — Aldi Stores UK (@AldiUK) February 1, 2022. Here’s how to get it done: Step 1: Facilitate collaboration. Brands who got cultural advertising right.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

MARCH 27, 2023

The Sprout Social Index™ 2022 revealed that many organizations’ social strategies are already informed by teams outside of social—including customer service, corporate communications, product development, HR, R&D and sales. The campaign received 57,000 views on YouTube and was recognized as one of the best campaigns of 2022 by AdWeek.

Campaign 130

Campaign Social Media UGC Metrics 130

Buffer Social

JANUARY 4, 2024

Here's how: — Amanda Natividad (@amandanat) July 26, 2022 Why create zero-click content We’ve already hinted at why zero-click content is a valuable strategy for your social media , but you might think, “It seems unwise to give away all that value. And social media platforms ding you for linking out. What to do?

Content 104

Content Platform Social Media Instagram 104