Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. How to get UGC?

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agora pulse

SEPTEMBER 29, 2020

Your social media manager needs to worry about creating great content (which includes images and captions) for feed posts, exciting Stories content daily, managing engagement, and checking your inbox, all while looking for UGC. Hashtag help and inspiration. Table of Contents. Social Media Content Calendar. A reason to shine.

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Later

SEPTEMBER 18, 2020

Social Media Content Idea #1: User-Generated Content (UGC). UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. Need help integrating UGC into your strategy?

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Buffer Social

NOVEMBER 13, 2023

  In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board.   The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. The soaps sold out within hours. 

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Later

FEBRUARY 16, 2021

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. TIP: Research your challenge hashtag in advance!

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Social Media Strategies Summit

OCTOBER 1, 2020

Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School. In 2020, Charlene and Carly founded Canvas+Co to help more brands succeed in a video-first world.

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agora pulse

MARCH 18, 2020

Social Media Marketing World 2020 wrapped up only a few days ago, but we’re already developing a growing nostalgia for the event and what it represented. Erin Cell said: “My biggest takeaways from Social Media Marketing World 2020 are connections and relationship building. Thanks for that, SMMW! website | Twitter.

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Social Media Tips Marketing UGC 101

Later

APRIL 8, 2020

How to Find, Schedule and Share UGC with Later. A post shared by Later: Social Media Scheduler (@latermedia) on Mar 27, 2020 at 10:59am PDT. If you aren’t sure about dimensions, check out our 2020 Instagram dimensions infographic! 7: Hashtag Sticker. To use, start by tapping on the hashtag sticker.

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agora pulse

FEBRUARY 2, 2021

Instagram users spent 30 minutes per day on the platform in 2020, an increase of 4 minutes from 2019. To produce great content, captions, hashtags, and campaigns, you need to know what your followers like seeing in their feeds. There you can check the best times to post , the most popular hashtags, the top posts, and much more.

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Pixlee

FEBRUARY 8, 2021

That doesn’t mean you shouldn’t talk about pressing issues or current events at all. 2: Build a Strong, Inclusive Community With UGC. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community. Image Source.

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Later

OCTOBER 16, 2020

Later’s social media conference, LaterCon , was a full-day event with 25+ speakers and took 8 months of planning from start to finish! . Missed out on LaterCon 2020? Make their event more diverse ? A post shared by Shine Bootcamp (@shinebootcamp) on Sep 8, 2020 at 7:09am PDT. September 23, 2020—save the new ?

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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agora pulse

JUNE 23, 2020

It’s alive and thriving in 2020. You should also use relevant keywords and hashtags but avoid keyword stuffing (which is never cool). Plan for events. Create a UGC community. I love user-generated content (UGC), and Pinterest is the perfect place to encourage it. It’s on our product roadmap, however.

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agora pulse

JULY 28, 2020

For example, if your current event-focused posts went viral, consider publishing more timely content that explores hot topics. Did user-generated content (UGC) spark engaging conversations? Your brand awareness score can include mentions, shares, and branded hashtags, and it’s an easy way to see when your brand is in the spotlight.

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agora pulse

DECEMBER 13, 2018

In fact Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020. Send alerts about cancelled events, time sensitive offers and emergency notices. In fact it’s anticipated that 50% of all searches will be voice search by 2020. Takeaway: Invest in UGC. Can you help?

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Later

AUGUST 21, 2020

A post shared by Paynter (@paynterjacket) on Jul 2, 2020 at 1:36am PDT. Introducing user-generated content (UGC) into your strategy can be a great way to introduce new perspectives that help increase awareness of your mission. A post shared by Phenomenal (@phenomenal) on Aug 6, 2020 at 1:20pm PDT. More to come tomorrow.

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Later

OCTOBER 9, 2020

What hashtags do they use and follow? While Black Friday and Cyber Monday used to be one-day events, a lot of businesses now run promotions throughout the whole month of November. . We did say that a successful campaign was all in the planning – well, now you’re already planning for 2020! Do they prefer photos or videos?

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Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Here’s a link to other photos you may be interested in.’

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Sprout Social

OCTOBER 13, 2021

Tommy Hilfiger and a few others are capitalizing on live streaming shopping events (especially since the pandemic). During the event, viewers could add items to their carts for checkout after. Walmart has gone all-in with live shopping events, hosted on their Walmart Live platform , YouTube channel and TikTok account.

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Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. We’re buying.

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Hootsuite

MARCH 2, 2023

Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. In 2020, ad fraud cost businesses $35-40 billion.

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Sprout Social

JANUARY 5, 2021

. — Trello (@trello) November 11, 2020. — iMore (@iMore) September 22, 2020. Set up social listening for industry keywords and hashtags. Let’s say there’s a particular type of post or content (think: influencers, UGC) that drives a ton of engagement. FBAds #eCommerce #DTC [link].

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Hootsuite

SEPTEMBER 24, 2019

marketers used Instagram in 2016, more than 75% will do so by 2020. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Regrams and UGC: User-generated content is by nature authentic and compelling. Use hashtags wisely.

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Instagram Tips Marketing Hashtag 112

Sprout Social

APRIL 20, 2020

This type of content could include anything from videos of student testimonials and student events such as homecoming to an article on “everything you need to know about choosing the ideal university for you.”. With this hashtag, you can now engage with event attendees in real time during the event on multiple social platforms.

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Hootsuite

MARCH 31, 2020

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. It’s a way of showing followers that you have physically visited a geographical location or event. Comments can include text, hashtags, @ mentions, and emojis.

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Sprout Social

JULY 15, 2020

A post shared by Sprout Social (@sproutsocial) on Apr 7, 2020 at 2:25pm PDT. — Sprout Social (@SproutSocial) May 28, 2020. A post shared by Sprout Social (@sproutsocial) on Feb 14, 2020 at 12:30pm PST. — Sprout Social (@SproutSocial) July 7, 2020. — River Island (@riverisland) June 30, 2020.

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Hootsuite

JANUARY 13, 2021

So, fellow introverts of reddit, what event/chain of events led you to become who you are right now? — Metro (@MetroUK) December 16, 2020. Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. Write in your social media caption or include it as a hashtag. from AskReddit. BTW: By The Way.

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