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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Video generates more comments and shares than other content types, and has been shown to elicit a stronger emotional response than images on mobile.

Retail 87
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. Patron Sets World First With Instagram Direct Ordering.

Examples 221
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80% of People Prefer Facebook’s Old Logo

The Realtime Report

Not every 2019 logo redesign was met with negativity: 73% of people like Slack’s new logo. The new, non-hashtag design features a simpler but similar color palette with four quadrants of color. Nearly two-thirds of people (63%) prefer the retailer’s redesigned logo. People Prefer Slack’s New Logo.

Yahoo 103
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It encouraged user-generated content creation, resulting in over 37 million views of videos using the hashtag #InMyDenim. #2

Brands 114
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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

The 2019 Edelman Trust Barometer found that 67% of employees expect their employer to have “a greater purpose” and their jobs to have a “meaningful societal impact.” Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. A post shared by Alana E (@alanamonique6) on May 22, 2019 at 12:36pm PDT.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4% Integrate Social Proof at Critical Conversion Points.

UGC 52
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

Hashtag Challenge : Ad appears on the Discovery page. These can include a shoppable component for retailers. . Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. Hashtag Challenge: $150,000 for six days. . Brand Takeover: $50,000 per day. .