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43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019

The Realtime Report

43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019. “Forty-three percent of US broadband households plan to buy a smart home product in 2019, but many markets have struggled to transform this interest into actual sales, specifically among new buyers,” said Elizabeth Parks , President, Parks Associates.

Insurance 127
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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Video generates more comments and shares than other content types, and has been shown to elicit a stronger emotional response than images on mobile.

Retail 87
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The Winners and Losers of Black Friday 2019

Social Media Today

Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.

Retail 144
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Another brand to make use of Instagram’s reminder functionality is SoulCycle, which was part of the first wave of brands to trial the feature back in September 2019. We are a very fast-moving business.

Examples 226
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80% of People Prefer Facebook’s Old Logo

The Realtime Report

Not every 2019 logo redesign was met with negativity: 73% of people like Slack’s new logo. Yahoo has had six different logos since 1996, but consumers are split on its 2019 logo redesign: 58% of people prefer Yahoo’s old logo. Nearly two-thirds of people (63%) prefer the retailer’s redesigned logo.

Yahoo 103
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. 4 Spotify Wraps Up 2019. Source: Spotify. Source: Reese’s.

Campaign 168
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience.

Brands 110