Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Hootsuite

MAY 16, 2022

Disney spent $213 million on Facebook mobile advertising in 2020. However, don’t think you need to stick to typical work hours if you’re advertising B2B. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. That was 23% lower than April 2019. Opening a home goods store?

Cost 94

Cost CPC Facebook HootSuite 94

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Buffer Social

DECEMBER 10, 2018

Or that 80% of marketers say video has increased time spent on their website? Part III: Creating your brand’s video “commercial” Hailley : As marketers and business owners, one of the most common roadblocks we face is trying to drive engagement and traffic around our key products. It’s common across B2B and B2C!

Products 110

Products Video Brands Content 110

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. This is not news for B2B brands, but B2C brands might take note, too. While the U.S.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7

Research 111

Research Content Facebook Curation 111

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness.

Startup 20

Startup Data Software Analytics 20

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 99

Strategy Marketing Case Study How To 99

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. 88% of Facebook users access the site via mobile device. B2B brands. Table of contents.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Challenges.

Template 145

Template Templates How To Tourism 145

Hootsuite

JULY 21, 2020

What percentage of your views come from desktop, mobile, or elsewhere. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Tip: We have a complete guide on Twitter analytics for marketers if you want to get the most out of your metrics.

Metrics 144

Metrics Platform Video HootSuite 144

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. since 2019). China owned the second-largest increase in social users in 2019, with 15 million (up 1.5%).

Statistics 145

Statistics Social Media Marketing YouTube 145

Sprout Social

FEBRUARY 14, 2020

Telling compelling stories as a B2B software company isn’t always easy–trust us, we know. But in the case of mobile payments processor Square, a laser focus on its primary buyers has allowed the brand to go deep with the stories it finds and champions. A post shared by Square (@square) on Aug 1, 2019 at 11:36am PDT.

Small Business 91

Small Business Loyalty B2B Price 91