Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. 2019 Social Media Trends to Watch.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

DECEMBER 4, 2017

One could speculate that AI and machine learning will continue to be hot topics in 2018 and for many years to come. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Dynamic Display. Spam Detection. Tweet us your thoughts at @Pixlee.

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UGC Metadata Marketing System 40

Social Media Strategies Summit

SEPTEMBER 18, 2023

The engagements were really telling,” Abbey explains. Hosting Larger-Scale Events SEA’s first large-scale influencer event promoted the 2018 holiday travel season and showcased the airport’s range of retailers and restaurants. That’s important because they’re a highly valuable user-generated content (UGC) resource.

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Influencer Travel Retail UGC 130

Ignite Social Media

JULY 2, 2019

With extensive research into the target’s psychographics and behavior trends, we were able to identify where our visitors engaged and interact on social. After finding that they were engaging on Facebook and Instagram, we used dual-placement ads and optimized the ads towards the more efficient channel.

Travel 102

Travel Social Media Banking Tourism 102

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). TikTok marketing gives marketers a new look into an emerging engaged audience: Gen Z.

Video 98

Video Marketing UGC Hashtag 98

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Embrace 360 video and AR technologies to tell your story in the most engaging way possible. What this means in my social media predictions for 2019 is that marketers can have more fun with their audiences and massively boost engagement.

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Social Media UGC Adwords Influencer 132

Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign.

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UGC Brands Apparel Content 56

Ignite Social Media

OCTOBER 13, 2020

And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels? If the agency does, they’ll brag about all the reach they got and the thousands of engagements.

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Campaign Brands Press Release UGC 106

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Trend#3: UGC Will be King Across all Marketing Channels. million Instagram followers.

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Influencer Trends Brands UGC 75

Later

FEBRUARY 16, 2021

As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. 2: Play Digital’s Engaging Bathtub Challenge. Gamification on social media is a great way to increase brand awareness, engagement, and reach.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

FEBRUARY 23, 2018

The following three customer acquisition trends should play crucial roles in 2018. That requires understanding the interests of customers and giving them engaging content. Expect to see user-generated content (UGC) become even more common in 2018. Effective UGC includes a mixture of positive and critical perspectives.

Retail 55

Retail Trends UGC Authentication 55

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Rabid, engaged followers that are more than happy to spend. Such how-tos provide an engaging medium to show off products in action. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. What more could a brand want?

Industry 102

Industry Social Media Hashtag Instagram 102

Pixlee

MARCH 5, 2019

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. After selecting posts that meet their brand criteria, they’re able to feature a dynamic and engaging collection of inspiring images featuring real fans from that day. Big Sky and Big Community Wins.

Communities 70

Communities UGC Geotagging Real Estate 70

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. LEGO uses UGC to keep fans engaged.

YouTube 123

YouTube Brands Fashion UGC 123

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

DECEMBER 5, 2019

Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . And it has some very real applications in UGC. It has the potential to augment live events, create engaging virtual stores, and generate interactive AR videos. But we’re not here to talk about the game’s runaway success.

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UGC Content GPS Avatar 69

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. 2 Uniqlo Engages Fans Desire for Diversity & Creativity. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

Pixlee

APRIL 17, 2019

Instagram Stories really came into its own in 2018. Brands such as Isle Surf & SUP are highlighting user-generated content of fans using their products in their lives as a way to boost engagement and sales, while also driving traffic to its website by giving users a peek into new content around their products.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Increase brand engagement. Engagement metrics. Increase brand awareness. Awareness metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. Getting both applicants and voters on board. Their goal?

Campaign 45

Campaign UGC Hotels Content 45

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Read on to learn strategies for engaging audiences & bringing in organic followers. Ultimately, if you want people to like, follow and engage with you, then you’re going to need content that appeals to them. Engage with your audience.

Buy 111

Buy Instagram How To Geotagging 111

Ignite Social Media

MAY 4, 2020

Since then, Instagram Stories has launched a slew of creative tools and interactive features that keep users engaged and posting. Engagement Stickers – As mentioned above, Instagram has continuously rolled out a plethora of interactive stickers that create quick-and-easy opportunities for engagements. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Convince & Convert

JANUARY 15, 2018

.” In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished. I cannot believe it doesn’t have more engagement?” ” Rarely, if ever.

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Facebook Press Release Feed Feedly 166

Sprout Social

AUGUST 12, 2020

In 2018, Nike teamed up with conversational AI platform, Snaps, to create a Facebook Messenger Bot for its Air Jordan brand. The bot delivered content from the Air Jordan blog and Jordan.com and enabled users to shop, read and engage in two-way conversations with the brand. Explore new video content. Nike commercials are infamous.

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How To Apparel Influencer YouTube 133

Pixlee

DECEMBER 18, 2018

This tactic grows the page size at the expense of long-term engagement and can set a brand or influencer up for disappointing results in the future. For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. Why Engagement.

Instagram 44

Instagram UGC Authentication Influencer 44

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. What’s more?

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UGC Brands Content Instagram 60

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Hailley : Instagram is a very promising platform in terms of both organic posting AND advertising in 2018 and beyond. billion monthly active users by the end of 2018.

Instagram 75

Instagram Strategy Tips How To 75

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

JANUARY 19, 2022

Engagement (especially shares). You can determine this by looking at your most successful posts—do you see a pattern of posting times where engagement was higher? Sprout’s Post Performance and Profile Performance reports speed up the process, helping you pinpoint timing and engagement trends to inform your launch strategy.

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Products Social Media FAQ Sentiment 135

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”

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Video Retail Influencer YouTube 131

Later

JUNE 12, 2019

The design-focused brand often posts colorful, happiness-inducing quotes to their feed to engage their audience and build deeper relationships: View this post on Instagram. Direct-to-consumer mattress brand @casper also often shares engaging and humorous quotes that get people thinking about their products: View this post on Instagram.

Instagram 73

Instagram UGC Feed Feedly 73

Pixlee

OCTOBER 8, 2018

Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). The Pixlee Experience.

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UGC Startup Authentication Meeting 46

Later

NOVEMBER 14, 2018

So while you’re thinking about how to promote your Black Friday and Cyber Monday deals, you can also brainstorm ideas on how to engage your followers even after the holidays are over. Tip #2: Use Vertical Video to Engage Your Followers. The faster you can respond, and engage with your audience, the better!

Instagram 58

Instagram Tips Marketing UGC 58

Pixlee

AUGUST 29, 2019

Their agenda, found in their mission statements and UGC, is to make life better – not just through the retail bliss of buying something, but through purchasing from a brand that aligns holistically with their beliefs. . All of the brands that made our Top 30 DTC brands list are highly engaged with their community. Good Marketing?

Brands 40

Brands UGC Comparison Retail 40