Social Media Strategies Summit

SEPTEMBER 18, 2023

The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson. The more unique audiences and niches you can identify, the more varied your campaigns will be, allowing you to promote your brand from various perspectives.

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Influencer Travel Retail UGC 130

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign.

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Campaign Social Media Metrics Trends 111

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Read on to learn how they were able to execute these powerful campaigns. . Fjallraven. Their goal? To boost their social conversions.

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Campaign UGC Hotels Content 45

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

Instagram 139

Instagram Brands UGC Travel 139

Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. 2019 Social Media Trends to Watch.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

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Campaign UGC Content Tourism 43

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). Both of these options allow you to use the app’s built-in metrics to gauge how successful your campaign is. .

Video 98

Video Marketing UGC Hashtag 98

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. In its Equality campaign it focuses on social change and inspires people to act. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. Takeaway: Think about voice search when planning campaigns.

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Social Media UGC Adwords Influencer 132

Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Guess’s #InMyDenim TikTok Campaign. Alo Yoga’s UGC Integration. KiraGrace’s Brand Story through Customers.

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UGC Brands Apparel Content 56

Pixlee

MARCH 5, 2019

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. With the #BreckBecause campaign, their marketing team saw nearly 18,000 photos submitted in a recent campaign, with a 35% higher click through rate on ads using user-generated content.

Communities 70

Communities UGC Geotagging Real Estate 70

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. It was the first-ever campaign of its kind on TikTok. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Trend#3: UGC Will be King Across all Marketing Channels. Cost per conversion from UGC images.

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Influencer Trends Brands UGC 75

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Many B2C brands rely on user-generated content, or UGC, to supply them with a real-life look at how consumers are interacting with the brand and its products. UGC can mean many things, especially in B2B.

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UGC B2B How To Software 77

Pixlee

DECEMBER 5, 2019

Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . And it has some very real applications in UGC. They’re all about adding a new layer of interactivity to user-generated content while still retaining the core of what makes UGC a valuable marketing and branding tool.

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UGC Content GPS Avatar 69

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. The secret is in the content.

Hotels 72

Hotels UGC Brands Travel 72

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community.

Industry 101

Industry Social Media Hashtag Instagram 101

Social Media Strategies Summit

MAY 24, 2019

LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. The brand regularly runs campaigns aimed at getting followers to share their content. The brand regularly runs campaigns aimed at getting followers to share their content. Source: Lego.

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YouTube Brands Fashion UGC 123

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. In 2018, Nike teamed up with conversational AI platform, Snaps, to create a Facebook Messenger Bot for its Air Jordan brand. Take a page from Nike’s book and make use of UGC and on-screen text.

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How To Apparel Influencer YouTube 133

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. One campaign by DiGiorno accomplished an incredible 6 point lift in purchase intent, an improved reach of 20 million and an 8 point rise in ad recall. A post shared by Local Wanderer ✌🏽️ (@localwanderer) on Sep 9, 2018 at 5:05pm PDT.

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Buy Instagram How To Geotagging 111

Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Instagram Stories really came into its own in 2018. Isle features UGC of their customers in blog posts. Brands can leverage more UGC when they encourage followers to use branded hashtags and mentions.

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Social Media UGC Social Media Management Authentication 74

Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. eMarketer predicts that a third of the world’s Internet population is expected to be on the photo-sharing Instagram app by 2018. What’s more? With over 1.8

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UGC Brands Content Instagram 60

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.

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Social Media SMS UGC Marketing 67

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”

Video 131

Video Retail Influencer YouTube 131

Ignite Social Media

MAY 4, 2020

82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Instagram.

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Social Media Brands Content Real Estate 121

Pixlee

FEBRUARY 8, 2019

In 2018, AI became better at learning language, processing speech, and assisting workers in various industries. Pixlee is able to leverage AI to analyze the emotional responses to a brand’s posts and campaigns, identify consumers who have positive feelings for the company, and create spam flexible filters to weed out negative comments.

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Trends Marketing UGC System 66

Pixlee

SEPTEMBER 9, 2019

Your marketing team will need to figure out if posting time-sensitive, trending content can fit in with your overall brand strategy, or if you should stick to more traditional campaigns. Perhaps try using UGC or customer content to help engage your audience even better! How to Make Trendjacking Work for your Brand.

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Brands Meme Trends UGC 55

Later

NOVEMBER 14, 2018

million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018. A creative way to do this is with user-generated content (UGC) — this is usually a post or Instagram story created by your followers and customers that you can then repost to your own feed. Right now, there are over 6.3

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Instagram Tips Marketing UGC 58

Pixlee

DECEMBER 6, 2018

This data comes at the heels of the nearly $8 billion spent during the 2018 Black Friday Cyber Monday season in the US alone. To complement their well-designed storefront, The Sportsman Guide worked to boost engagement rates and build their community with a social media campaign.

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Posterous UGC Yahoo Sports 41

Later

DECEMBER 18, 2020

Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. And leveraging your Instagram bio’s name field is a great way to do that! Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Why does this matter?

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Instagram How To URL Hashtag 52

Later

DECEMBER 18, 2020

Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. And leveraging your Instagram bio’s name field is a great way to do that! Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Why does this matter?

Instagram 52

Instagram How To URL Hashtag 52

Hootsuite

JULY 24, 2019

Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. Posted by Tattoodo on Saturday, April 28, 2018. The ads show how Tattoodo uses different video lengths and styles for different campaigns. 16 winning Facebook ad examples to learn from.

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Examples Campaign Facebook UGC 112

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

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Campaign Social Media Travel Hashtag 145

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) Will you be working with influencers on your campaign?

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Campaign Marketing How To Instagram 89

Social Media Strategies Summit

DECEMBER 7, 2018

Encourage subscribers to consider your brand further by reminding them of the campaign messaging. You can target anyone on your email list, or choose to serve an ad to just those subscribers that have opened a recent campaign. Create an email list of these prospects and send them a welcome campaign that repeats your message.

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Social Media UGC Marketing Discount 105