Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson.

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Influencer Travel Retail UGC 130

Ignite Social Media

DECEMBER 8, 2017

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Neglect them and you’ll be left with a wasted budget and a forgotten Twitter login. Must Have #1: Measurable Goals.

Content 99

Content UGC Instagram Social Media 99

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

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Campaign Social Media Metrics Trends 111

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels.

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Influencer Trends Brands UGC 75

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Read on to learn how they were able to execute these powerful campaigns. . The hotel industry is an overly saturated market. Fjallraven.

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Campaign UGC Hotels Content 45

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. It’s not just the loyal fans that love their marketing strategy.

Communities 70

Communities UGC Geotagging Real Estate 70

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

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Instagram Brands UGC Travel 139

Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward.

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Trends Social Media UGC Authentication 143

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Social Media S torytelling for the Greater Good. Watch the video.

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Social Media UGC Adwords Influencer 132

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

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Campaign UGC Content Tourism 43

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Guess’s #InMyDenim TikTok Campaign.

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UGC Brands Apparel Content 56

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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UGC Content Instagram Hashtag 60

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. .

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Social Media SMS UGC Marketing 67

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. LEGO uses UGC to keep fans engaged. Top 10 Best Brands on YouTube.

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YouTube Brands Fashion UGC 123

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. but B2B social marketing comes with a set of unique challenges. UGC can mean many things, especially in B2B. A post shared by Adobe (@adobe) on Sep 30, 2018 at 3:50pm PDT.

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UGC B2B How To Software 77

agora pulse

APRIL 11, 2018

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. Facebook API Changes.

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API Instagram Facebook Hashtag 119

agora pulse

APRIL 11, 2018

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. Facebook API Changes.

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API Instagram Facebook Hashtag 119

Pixlee

DECEMBER 5, 2019

Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . And it has some very real applications in UGC. These are ways AR is already being used in the context of UFC-based marketing, and as you may have noticed, they share some common themes. . Yet it’s very real.

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UGC Content GPS Avatar 69

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Marketing for beauty brands affords a ton of creative freedom. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. View this post on Instagram.

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Industry Social Media Hashtag Instagram 102

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. But success in the market doesn’t always translate to success on social. Memorable.

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How To Apparel Influencer YouTube 133

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

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Social Media UGC Social Media Management Authentication 74

Pixlee

FEBRUARY 8, 2019

But AI’s presence is already ubiquitous and it’s being used in ways that have serious implications for marketers. In 2018, AI became better at learning language, processing speech, and assisting workers in various industries. Here are three AI advances to look out for in 2019, and how marketers can seek to leverage them.

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Trends Marketing UGC System 66

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

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Instagram Tips Marketing UGC 58

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time. A post shared by Local Wanderer ✌🏽️ (@localwanderer) on Sep 9, 2018 at 5:05pm PDT.

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Buy Instagram How To Geotagging 111

Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Why UGC is Powerful for Beauty Brands. What’s more?

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UGC Brands Content Instagram 60

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Brands Content Real Estate 121

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

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Video Retail Influencer YouTube 131

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. All you have to do is set your daily or campaign limit, and let Facebook do the rest! #22:

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Statistics Social Media Marketing Instagram 67

Pixlee

SEPTEMBER 9, 2019

Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Perhaps try using UGC or customer content to help engage your audience even better! Image courtesy of Budlight.

Brands 55

Brands Meme Trends UGC 55

Pixlee

DECEMBER 6, 2018

This data comes at the heels of the nearly $8 billion spent during the 2018 Black Friday Cyber Monday season in the US alone. According to E-commerce-Platforms , 48% of marketers agree that keyword search and optimization has proven to be a viable tactic in their Ecommerce sites.

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Posterous UGC Yahoo Sports 41

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) What is the focus of your holiday marketing efforts?

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Campaign Marketing How To Instagram 89

Social Media Strategies Summit

DECEMBER 7, 2018

For years, marketers have debated the benefits of social media versus email marketing. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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Social Media UGC Marketing Discount 105

Later

DECEMBER 18, 2020

Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. And leveraging your Instagram bio’s name field is a great way to do that! Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Why does this matter?

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Instagram How To URL Hashtag 52

Later

DECEMBER 18, 2020

Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. And leveraging your Instagram bio’s name field is a great way to do that! Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Why does this matter?

Instagram 52

Instagram How To URL Hashtag 52

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Expanding reach.

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Influencer Tools UGC Marketing 100