Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Talkwalker SM

APRIL 26, 2016

By keeping a beat on your audiences’ needs and motivators through monitoring the social landscape, you can better reach people where they’re already interacting, and ultimately influence behavior. How social listening connects the hearts of organ donors. Social listening can also inform when a brand should join a conversation.

UGC 60

UGC Sentiment Exercises Issues 60

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Adidas first launched their WhatsApp marketing strategy back in 2015. With Sprout’s Social Listening tool , you can build a deeper understanding of your audience. Helpdesk integrations.

Conversation 97

Conversation Strategy Social Media Marketing 97

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 132

Campaign Social Media Collaboration Apple 132

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. This can really help spark ideas for future campaigns around relevant local or national happenings. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year. Still not convinced?

Trends 119

Trends Strategy Tips Meme 119

Keyhole.co

AUGUST 21, 2023

In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. What is the influence of emojis on communication using social media? Emojis are like a colourful language that shapes our digital connections.

Social Media 52

Social Media Influencer Meme Engagement 52

The Social Media Hat

JUNE 27, 2016

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. minutes per day on social media in 2015, up from 103.2 Or you might group posts by Influencers, Campaigns. Statista reports that the average social media user spent 106.2 the previous year. you name it.

Social Media 164

Social Media Notification HootSuite Hashtag 164

Sprout Social

NOVEMBER 28, 2016

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan. Some objectives to think about: How can you leverage influencers and brand ambassadors? Should you instate a referral program?

Social Media 40

Social Media Social Networking Review Mobile 40

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Learn How Fans See Your Brand. Schedule Social Posts to Save Time.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Traditional marketing and SEO are still vital cornerstones, but a strong social media campaign is tantamount to the foundations themselves. What’s more, this ecosystem is constantly growing.

Industry 69

Industry Social Media Brands B2B 69

Unmetric

SEPTEMBER 19, 2018

Everyone’s an Influencer. It’s great to be endorsed by celebrities, but Glossier works on the mantra that every single consumer and even your employee is an influencer. The brand posted 436 times in 2015 with the number almost doubling to 825 in 2016 to 1353 in 2017. @yasminmedina wears Lidstar in Lily ??? a sheer Lilac.

Social Media 141

Social Media Hashtag Instagram Meme 141

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. That’s why native content, product placement, influencer marketing , affiliate marketing and other forms of modern advertising methods have been gaining so much popularity.

Meme 52

Meme Engagement Strategy Wikipedia 52

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Pricing: Free for basic Facebook analytics. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

DECEMBER 5, 2016

Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. Interviews with employees or influencers. Humanize customers interactions to increase positive sentiment by 50%. Explain product creation.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. Interviews with employees or influencers. Humanize customers interactions to increase positive sentiment by 50%. Explain product creation.

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In Back to the Future II, Marty McFly, Doc Brown, and Jennifer Parker squeezed into a DeLorean and traveled to October 21, 2015. In 2012, Gatorade launched its “ Win from Within ” campaign. The Lego Movie.

Campaign 60

Campaign Brands Content Film 60