Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. They are faced with challenging questions. What is the right strategy?

Data 60

Data Conversation Case Study How To 60

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

Content 60

Content How To Tumblr UGC 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Campaign Analysis. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Proactive Report

FEBRUARY 3, 2015

Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers. Now Dads and family members who care about their daughters, nieces and more are tweeting and Instagramming the hashtag. Let’s take a look at McDonalds. And the bottom line shows it.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. This can really help spark ideas for future campaigns around relevant local or national happenings. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Campaigns You can group content together by adding campaign tags to content. Hashtag Manager When you’re posting to Instagram, you can use Buffer’s hashtag manager to save and insert groups of your favorite hashtags.

Features 84

Features Sentiment Analytics Statistics 84

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Source: The Shorty Awards.

Influencer 114

Influencer Examples Brands Fashion 114

The Social Media Hat

JUNE 27, 2016

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. minutes per day on social media in 2015, up from 103.2 The Monitoring tab includes any media (photos or video) from your hashtag or location searches. You can monitor brand hashtags and locations.

Social Media 167

Social Media Notification HootSuite Hashtag 167

Proactive Report

MARCH 18, 2016

A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Q1: We’re talking today about social aggregation.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Q1: We’re talking today about social aggregation.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Unmetric

SEPTEMBER 19, 2018

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. a sheer Lilac.

Social Media 141

Social Media Hashtag Instagram Meme 141

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. You don’t need to spend any money on producing images or video; the graphics are already there, and all you have to do is to come up with a great idea on how you can use these images as part of your campaign.

Meme 52

Meme Engagement Strategy Wikipedia 52