Convince & Convert

JANUARY 23, 2015

The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start. Especially in the B2B market.”. See you next week!

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. SEOs are using content as linkbait.

Trends 20

Trends Content Marketing Press Release 20

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. In the beginning, Erik was talking about social media while everyone else was talking about SEO. Release Your Brand.

Content 60

Content Marketing B2B Journal 60

Writtent Blog

NOVEMBER 1, 2013

It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Perhaps all you need to put an exciting twist on your B2B brand is to incorporate vampires, werewolves, or some other trending monster.

News 65

News Marketing B2B Study 65

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. While some of these posts date back the beginning of 2014, all remain relevant and useful. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. Image credit: Intergage.

Content 193

Content Tips Marketing B2B 193

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too! link] [link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

Buffer Social

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. In 2014, we published 422 articles — eight blog posts a week!

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 5 Social Media Trends for 2014: New Research by Social Media Examiner.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

AUGUST 11, 2015

population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. have a company page on at least one social networking site (but only 39% blog and just 26% tweet). billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. You bring your car in for regular maintenance checkups (hopefully), so why not do the same for your company blog? 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Marketing Insider ). B2B Marketing Insider ). Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. ” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. Can social media help shorten b2b sales cycles? ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. Image credit: B2B PR Sense Blog.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. B2B content matters. NewsCred ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Convince & Convert

AUGUST 26, 2015

It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. It seems like blog posts, social media, and SEO have far surpassed email marketing in terms of priorities, but email is probably still your best bet to convert leads and upsell existing customers.

Case Study 60

Case Study Study Marketing B2B 60

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Quality Website content is more important than ever before for SEO. Content Marketers continue to struggle with production and execution of high quality content.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Research 191

Research Social Media B2B Statistics 191

agora pulse

AUGUST 19, 2020

Google loves original content especially if it’s useful and SEO-friendly. That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. Retweeting an inaccurate statistic or misleading quote could land your company in hot water with regulators. Drives traffic.

Curation 130

Curation Content Curata Flipboard 130

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Previously known as Pinreach, Tailwind tracks activity across Pinterest about your company, products and competitors. 299/month – Designed for Agency teams to support multiple SEO and content marketing campaigns. Social Mention.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Convince & Convert

MARCH 24, 2016

In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. Use LinkedIn to help you find the individuals within these companies. I came across a great collection of statistics relevant to my topic, listed under, “Top challenges for B2B Content Marketers.” But over time, it will pay off. Write a Listicle.

Content 60

Content Template Templates Statistics 60

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83