Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. SEOs are using content as linkbait.

Trends 37

Trends Content Marketing Press Release 37

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. SEOs are using content as linkbait.

Trends 20

Trends Content Marketing Press Release 20

Convince & Convert

JANUARY 23, 2015

The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Especially in the B2B market.”. Ryan Dodge in August of 2014 and Brian Marks in February of 2014 chose him as well.). on the Social Pros Podcast.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. In the beginning, Erik was talking about social media while everyone else was talking about SEO.

Content 60

Content Marketing B2B Journal 60

Writtent Blog

NOVEMBER 1, 2013

It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Perhaps all you need to put an exciting twist on your B2B brand is to incorporate vampires, werewolves, or some other trending monster.

News 65

News Marketing B2B Study 65

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. In 2014, we published 422 articles — eight blog posts a week!

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

JULY 7, 2015

What SEO tactics work most effectively in 2015? 27 (of the) Best Social PR Guides and Tips of 2014 (January 6). 2015 SEO Checklist [Infographic] (March 17). As search algorithms have become more sophisticated the practice of SEO has gotten easier to explain yet more challenging to execute.

Marketing 100

Marketing B2B SEO Statistics 100

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats. WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

DECEMBER 12, 2013

” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. How the Google Zoo Has Forever Changed SEO Copywriting by Just Ask Kim. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: His advice on far to take a headline: “as far as possible without losing sight of the actual story.”

Tips 195

Tips Content Marketing B2B 195

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: Matching video content to technology buying committees by 2-Minute Explainer Blog. ** 5 STARS. 1: Content Marketing Week Starts Tomorrow! .”

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 54% of responding companies spent less than $1 million per annum on digital marketing in 2014.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

OCTOBER 8, 2013

” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. Can social media help shorten b2b sales cycles? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company. Reporting that “while B2B social media spending increased 9.6%

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. 5 SEO Stats. NewsCred ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). Image credit: B2B PR Sense Blog. B2B PR Sense Blog ). On a company level, 83% of the Fortune 500 had a Twitter presence in 2014, up from 77% the year before. 3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4: Twitter came in a close second at 85%. 68% just want the facts. (

Social Media 80

Social Media Marketing Statistics Tumblr 80

Convince & Convert

AUGUST 26, 2015

It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. It seems like blog posts, social media, and SEO have far surpassed email marketing in terms of priorities, but email is probably still your best bet to convert leads and upsell existing customers.

Case Study 60

Case Study Study Marketing B2B 60

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Quality Website content is more important than ever before for SEO. Content Marketers continue to struggle with production and execution of high quality content.

How To 60

How To Software B2B Cost 60

Kikolani

JANUARY 2, 2015

125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats by Andy Crestodina. Search Engine Land’s Top 10 Columns Of 2014 by Jessica Thompson. LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5 by LinkedIn. 10 Advanced LinkedIn Strategies For B2B Marketers by Elizabeth Dyrsmid.

Content 60

Content Engineering LinkedIn B2B 60

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. ” The Pros And Cons Of A Guest Blogging Strategy In 2014 by BirdBrain Logic.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

ProBlogger

NOVEMBER 30, 2016

Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. SEO metrics. The value of a piece of content varies from one person to another. Identifying the value of an article is not always an easy task.

Content 20

Content How To Metrics Blogger 20

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. Within the U.S.,

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

SEPTEMBER 8, 2015

The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015). 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015. 3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4:

Statistics 100

Statistics Comparison B2B Social Media 100

agora pulse

AUGUST 19, 2020

Google loves original content especially if it’s useful and SEO-friendly. That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. Created content is written and approved in house and therefore safer. (We We will talk about that in a moment!). Drives traffic.

Curation 130

Curation Content Curata Flipboard 130