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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This number has increased 40% in the five years between 2014 and 2019. billion dollars in advertising revenue in 2020. From one dashboard, you can manage and schedule YouTube videos alongside content from all your other social channels. Competition is fierce out there for brands and creators. In the U.S. Source: Statista.

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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. — Adrian Molina (@theadrianmolina) January 22, 2014. Social media managers are often told, "work your magic!" " It's not magic.

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

— Laney Griner (@laneymg) January 23, 2020. Plus there are several stock photo sites out there that make finding photos for social media stress free. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? The post Can I Use This Photo on Social Media?

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

That may be because social media isn’t just about lead gen. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. 10 Stats About Social Media Demographics.

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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Updated in November 2020. Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social. Twitter Analytics Guide.

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The History of Social Media in 33 Key Moments

Hootsuite

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Clubhouse , a social audio platform, became extremely popular during the COVID-19 lockdowns in 2020.