Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. — Augie Ray (@augieray) January 8, 2014. — Katy Lynch (@thekatylynch) January 8, 2014. Sara Lang manages social media for AARP.

Twitter 185

Twitter Chemicals Sports Yahoo 185

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

FEBRUARY 13, 2018

So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. across all major social networks. Plan to increase your social media budget. Finally, plan to invest part of that budget in staff training as well.

Social Media 178

Social Media Marketing Hubspot Trends 178

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Internet Users: 350 million, +44% since July 2014. Social Media Users: 134 million, +26% in the past year.

Activities 100

Activities Social Media Film Mobile 100

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Have you seen any creative uses of brands leveraging selfies in social media creative? Editor’s Note: Jessica Gioglio is the social media manager for Dunkin’ Donuts.

Examples 163

Examples Social Media Content Film 163

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. The post Can I Use This Photo on Social Media? Understanding Image Copyright appeared first on Hootsuite Social Media Management.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Ari Herzog

FEBRUARY 9, 2014

Here are their recent tweets… Kim Garst is chief executive of a social media consultancy and tweets to an audience of 210,000 people. Aaron Lee is a social media manager who describes himself as an average Joe, tweeting to 478,000 people. By way of example, look at five influencers on my list.

Influencer 126

Influencer Startup Curation Social Media Management 126

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Even though social media ads only represent 13.9 By June of 2014, nearly 80 percent of U.S. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

agora pulse

OCTOBER 10, 2017

Solution: Only use social media management software that abides by Instagram’s policies. Remember the great purge of 2014? One major sign of a platform that doesn’t abide by the policies is if it requires you to provide your login information. Sure, buying followers can increase your follower count in the short term.

Instagram 139

Instagram Policies Buy Software 139

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. The Mindju mpers Network is still going strong.

Activities 0

Activities Social Media Hashtag Campaign 0

Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If they get this right, they won’t need clickbait. If you’d like to find out more please get in touch.

Brands 100

Brands Feed Feedly Platform 100

Unmetric

JULY 17, 2016

Falling Facebook Reach numbers has been keeping social media managers up for years now. When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected.

Data 60

Data Facebook Metrics Social Media Management 60

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

Software 40

Software List Collaboration Class 40

Webbiquity SMM

JANUARY 19, 2016

That may be because social media isn’t just about lead gen. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

DECEMBER 17, 2019

This number has increased 40% in the five years between 2014 and 2019. From one dashboard, you can manage and schedule YouTube videos alongside content from all your other social channels. The post 23 YouTube Statistics That Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Hootsuite

JUNE 25, 2019

— Expedia (@Expedia) July 24, 2014. — New England Patriots (@Patriots) November 13, 2014. Posted by Dateline NBC on Monday, July 21, 2014. — Foot Locker (@footlocker) October 3, 2014. 3 social media contest ideas to collect leads. Our winners in action! link] [link]. was awesome.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. A recent study found that in late 2014, only 18.7% Integrated CRM. of top-tier websites analyzed were responsive.

ROI 60

ROI Statistics Software Metrics 60

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019.

Social Media 108

Social Media How To Metrics ROI 108

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. If you didn’t already know, 32 million people attended at least one U.S.

Engagement 110

Engagement Brands Hashtag Eventful 110

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. How are you getting organic reach on social media? Never do clickbait. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Keyhole.co

OCTOBER 10, 2023

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm. After deciding on the platforms you want to source insights from, it’s time to begin gathering the data.

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

JUNE 30, 2017

Ellen DeGeneres’ selfie that took the social media world by storm is the epitome of everything that is awesome about social media. Ellen DeGeneres (@TheEllenShow) March 3, 2014. Two, it shows just how light-hearted, yet powerful social media can be. If only Bradley’s arm was longer.

Social Media 111

Social Media MySpace Hashtag News 111

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. In the end, this will make it easier for social media managers to know which filters to use. On the other hand, if you’re a social media manager, you may want to watch where you post and ensure the tags are removed.

Features 40

Features Instagram Brands Notification 40

Sprout Social

NOVEMBER 1, 2016

You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. For deeper insight, you can connect your profiles to Sprout Social and see your audiences’ demographic data in your dashboard.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

JULY 19, 2016

But marketers and social media managers don’t always have time to click through and read articles or watch videos. Facebook is one of the top destinations for social customer service. According to a 2014 study, 44% of consumers expect to hear back from a brand on Facebook. Save for Later. Response Assistant.

Features 40

Features Facebook Marketing Notification 40

Sprout Social

AUGUST 23, 2016

While search engine optimization is usually the first thing that comes to mind when it comes to traffic generation, social media can be just as effective. For instance, 75% of Buzzfeed’s traffic comes from social media. Social media traffic is on the rise. The Secret to Social Media for Business.

Social Media 40

Social Media Avatar Social Networking Compete 40

Audiense

MAY 16, 2016

A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percentage of them probably won’t be able to become your customer? — Porsche (@Porsche) January 26, 2014. Learn about the development of the new 911 RSR and why we race: [link] #rolex24.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

NOVEMBER 15, 2016

Use a social media management tool to monitor the engagement with your posts. And Budweiser’s “Friends Are Waiting” Super Bowl commercial was not only featured in YouTube’s top 10 ads of 2014, but it garnered more than 10 million views in only four days. Track which posts are performing well and which ones aren’t.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” The platform allows patrons to subscribe to monthly or exclusive creator content. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

AUGUST 16, 2023

What is Salesforce Social Studio? Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. Sprout is a social team favorite for a reason.

Brands 69

Brands Social Media Management Authentication Software 69

Webbiquity SMM

DECEMBER 16, 2014

Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Social Media Marketing Guides. 5 Social Media Trends for 2014: New Research by Social Media Examiner. I would be so good at your job!,”

Social Media 245

Social Media Tumblr Marketing B2B 245

Mindjumpers

MARCH 21, 2014

With the 2014 FIFA world cup and the 2016 Summer Olympics approaching on the horizon, Brazil will undoubtedly see an unprecedented increase in ad spending on social media. Similar Posts: Where’s Social Media Going in 2014? Social Videos – Why, Where And How?

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Social Media Class Trends Tumblr 221