Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Your company is merging. One of the age-old questions, eh? by John Taylor. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. As you mentioned above, Im still in college and have class until around 12:30, but Ill definitely be chiming in after! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

DECEMBER 24, 2010

And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It! Liked what you saw?

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Did the celebrities at least match the final donation amount? Chump change for them.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Is it simply to chit-chat?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Davina K.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Ive passed the 80/20 and probably at 60/30 on business vs. personal tweets, with 10 for just chatting, conversations. ROI rears its head.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

OCTOBER 22, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Measurement. 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] decision on what to measure will be unique to each company. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Say Cheese, You’re An Ad! And if not, what’s the point? And, yes, I’m aware of the irony.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: So you’d better bloody support it, and don’t try and tell them otherwise.

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

DECEMBER 2, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Davina K.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Goats, not sheep.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Take it from Nick Lucido , a PR student, and a very smart one at that. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Or with a person whose reputation is dodgy?

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

SEPTEMBER 14, 2010

When a company or organization issues news today, that news reaches a wider audience than just the press. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Absolutely not.

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness.

Class 248

Class Avatar Cause marketing Postrank 248