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“K” is King in Brand and Company Naming

Waxing UnLyrical

Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. Thirteen percent of companies in the 2011 top 100 brands start or end with a “K” or the “K” sound (hard “C” included) or have the sound in the middle of the name.

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Unmetric joins the Falcon & Cision Family

Unmetric

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

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The Evolution of Social Media, and of Likeable

Likeable

We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. Carrie and I knew right away we had to change the name of our company from theKbuzz —but to what? By 2011, the agency was growing quickly, and winning awards for both client work and team culture.

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Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

They continue to follow 8,000 people; and if you’re one of those 8,000, you’re being followed by a nonexistent company. Tufts University’s graduate school ceased tweeting last May, presumedly when classes got out for the summer. But classes have been in full swing since and their Twitter account just sits vacant.

Airlines 145
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The Decision

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired.

Class 124
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How To Become A Public Relations Star

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Mike Doman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! As a person transitioning into the PR field, I found your insights helpful and encouraging. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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