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How to Measure Social Media ROI for B2B Brands

Oktopost

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? Yet, organic social media is one channel that still delivers consistent results. Measuring the ROI on social media is easy once you know what you’re looking for.

ROI 174
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. Here are some examples of what you can determine through social media listening: Social share of voice. Social ROI.

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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 126
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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How social media consistency drives business results

Sprout Social

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. It’s a numbers game.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. You can also use this information to test messaging and measure ROI. Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. Google Alerts. Talkwalker.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. In the platform, you provide pre-approved messaging that your team can share from one centralized hub. We had similar results at Sprout.

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