Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Social Media Today

APRIL 5, 2020

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice.

Sentiment 206

Sentiment Analysis Brands Tools 206

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Social Media Network Marketing

FEBRUARY 28, 2024

In today's digital age, social media has become a double-edged sword for businesses. While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. Early detection allows businesses to address potential crises before they escalate.

Social Media 56

Social Media Reputation Sentiment Issues 56

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5

Social Media 91

Social Media Tools Price Hashtag 91

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Social media testimonials (i.e.,

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

NOVEMBER 9, 2016

And that’s OK because as many grumps there are wanting to push negative sentiment at your brand, there’s just as many speaking positively about you. However, without some form of social media reputation management, how do you even know what people are saying? Social Media Reputation Management Needs Monitoring Tools.

Reputation 99

Reputation Social Media Sentiment Review 99

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Team 87

Team Tools Marketing Hubspot 87

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. Crisis management Media monitoring detects any potential crises before they escalate. Media monitoring will do that.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152