Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? The impact of social media on brand reputation.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Hootsuite

APRIL 25, 2024

Content curation tools can help. Each tool offers something different. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. What are content curation tools? Trend-tracking.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. They can use social monitoring tools to see what people say about them on Twitter, Instagram, and other social media sites. Manage your online reputation with Keyhole Why is brand monitoring important for you?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 19, 2024

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation. What is intelligent automation (IA)?

Strategy 102

Strategy Sentiment Patterns Marketing 102

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

The Realtime Report

APRIL 16, 2024

AI shouldn’t replace human writers, but it can be a valuable tool,” says Karla Jo Helms, Anti-PR® Chief Strategist of JOTO PR Disruptors. She advises that companies attempting to circumvent these standards risk penalties and significant damage to their reputation and credibility.

Google 91

Google Aggregator Authentication Collaboration 91

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. Is the influencer partnership driving more brand mentions and positive sentiment online? Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 108

Brands How To Sentiment Metrics 108

Sprout Social

NOVEMBER 9, 2016

And that’s OK because as many grumps there are wanting to push negative sentiment at your brand, there’s just as many speaking positively about you. However, without some form of social media reputation management, how do you even know what people are saying? Social Media Reputation Management Needs Monitoring Tools.

Reputation 99

Reputation Social Media Sentiment Review 99

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. In this post, we’ll show you how to get set up for social monitoring, and highlight 16 of the best tools to save you time. 15 social media monitoring tools. Here are 15 of our favorites.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

MARCH 2, 2023

There’s a lot of hard work, strategy, and luck that goes into the process–miss any one of the three, and you’re in for a rather bumpy ride. We’ve put together a guide to the industry’s three most important social media marketing tools. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Brand reputation on check A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Social listening tools help you identify the first signs that a crisis is on the horizon. Well, not “you,” but your social listening tool.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

OCTOBER 15, 2020

Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. What is brand monitoring?

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Here’s a step by step process to get you started. Use tools like Meta’s Ad Library to see your competitors’ ads. What is competitor analysis in marketing?

Analysis 103

Analysis Sentiment Marketing How To 103

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. Get started with Keyhole for free today.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

MAY 31, 2023

AI-powered tools can give you a new perspective and spark creativity, guiding you in the right direction without having to wait for inspiration to strike. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Luckily, AI is here to help.

Sentiment 120

Sentiment Press Release Analysis Team 120

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Brand reputation management As a brand, you can’t make everyone happy. This will show you where your Twitter listening should focus.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

Sentiment 94

Sentiment Metrics Analysis Trends 94

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 95

Sentiment Analysis Tools API 95

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Here’s how: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Webbiquity SMM

JANUARY 31, 2019

You may want to consult other sources for further details about the process. What is important to note is that it is a holistic process. To perform an audit, we recommend using social media monitoring tools so your time isn’t wasted gathering data (a task a program can do nearly instantly). What Is a Social Media Audit?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights.

Review 126

Review Brands How To Analysis 126

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to a free tool. Like every free tool out there, Google Alerts lack loads of intuitive features.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

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Reputation Review Sentiment Software 118