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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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How to Promote Non-Visual Brands on Instagram

Pixlee

Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. Regardless of your industry, contests can boost engagement and drive brand loyalty. UGC can be a powerful tool to create a compelling emotional connection on Instagram.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. This comprehensive guide examines the top contenders for content curation software. If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course).

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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

In this scenario the organization often misses out on the efficiencies born out of creating content that resonates with the communities, that could be repurposed to drive marketing results as well.” They keep posting positive things for us to see and build loyalty.” Paying Too Much For Social Media Management Software.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.