Webbiquity SMM
JUNE 11, 2013
To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).
Webbiquity SMM
MARCH 30, 2012
For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).
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Kikolani
MARCH 13, 2011
Two key metrics I check include: Traffic - It’s hard to get exact numbers, but you can at least compare the traffic of another site to your own. You can also click on a blog in the list or use the search box to find a particular blog by name or URL to get more detailed engagement metrics. What Makes a Great Opportunity.
Webbiquity SMM
SEPTEMBER 1, 2010
Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.
Firebelly
FEBRUARY 26, 2010
The world’s largest social network now own the patent for the news feed. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?
Firebelly
MARCH 19, 2010
Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Chad Richards is the Social Program Manager at Firebelly Marketing. Image: HubSpot ] Have a great weekend everyone!
Webbiquity SMM
NOVEMBER 2, 2010
.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.
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