Webbiquity SMM

MARCH 30, 2012

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

NOVEMBER 2, 2010

.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Metrics and reporting. Many include at least the most popular blogs as well.

Social Media 193

Social Media Tools Sysomos Vocus 193