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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

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Creating Women’s History Month social media ideas that resonate

Sprout Social

For some women, like Alexa Heinrich, Social Media Manager at St. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

In a 2017 study published in the journal Trends on Cognitive sciences , researchers found that the use of emojis provides the same satisfaction as actually interacting with another person. This makes the use of emojis highly valuable in gaging brand or product sentiment. And social media users respond positively to emojis.

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Why digital literacy matters for marketers

Sprout Social

While marketing has moved online, so has journalism. Most major news outlets now even have social media pages, with government entities quickly following suit. Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. What’s on customers’ minds?

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Best times to post on TikTok in 2023

Sprout Social

Media social media resources How to supercharge your media relations strategy with social How RADIO.COM used social listening to crown the #ArtistOfTheSummer Social media and journalism: how to effectively reach the public Best Times to Post on TikTok for Nonprofit Best times to post on TikTok for Nonprofit: Tuesdays from 3 to 5 p.m.

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How to Be Great at Social Media for Financial Services

agora pulse

How to Do Social Media for Financial Services: Gather your Twitter information quickly by using an RSS feed from a reliable source like The Wall Street Journal. Can you use emojis in your social media? Use metrics to analyze your audience’s sentiment so that you can generate conversations that are engaging.