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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral?

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles. Victor (@just4victor) July 27, 2021.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The results, according to The Wall Street Journal, were “mixed.” Was the campaign successful, and will Facebook partner with other brands in this way? .

Mobile 149
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Maybe You Should Quit New Media

Twist Image

This author''s sentiment could be replicated and replaced with channels like Facebook , LinkedIn , blogging, podcasting, TV advertising, or whatever. You could chalk this all up to lazy journalism (or, a complete lack of journalism), but there is something deeper. journalism. lazy journalism. journalism.

Journal 111
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Welcome To The Era Of Robot Bloggers, Journalists And Writers

Twist Image

What robot journalism and blogging looks like. It's a simple piece of journalism that can be constructed, much in the same way we used to play Mad Libs when we were kids. robot journalism. It's scary to think that one day, you may read an article in a magazine or newspaper or online that had no human intervention. journalist.

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Facebook’s Grand Experiment #Fail or….?

Janet Fouts

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. Even though the Wall St Journal posted a commentary on the awesome power of Facebook, it certainly didn’t hurt their stock prices. Take me for example.

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Programmatic Advertising Creative. Winter Is Coming.

Twist Image

Recently, The Wall Street Journal published an article titled, The Process of Making Digital Ads is Gradually Starting to Become More 'Programmatic' , that looked at some of the fledging startups that have generated significant venture capital interest in this space. The sentiment is: let's not worry too much about the brand, right now.