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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! Instagram has always been a shopping destination of sorts — even before it launched any e-commerce tools. .

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The Meme-ification of Instagram

Buffer Social

We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. The Trend on Instagram: Less Polish, More Authenticity. Memes included.

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Use Instagram Memes to Increase Customer Engagement (and Share Your Sense of Humor)

agora pulse

Should your brand or agency publish memes? Find out why this content performs so well and how you can improve engagement with Instagram memes. As a photo- and video-based social media platform, Instagram requires eye-catching visual content. Memes could hold the answer to your agency or brand. They prompt tagging.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

As we can see from Google Trends, search interest in the movie started growing weeks before it arrived in cinemas, and it’s still not entirely died down months later: Given all the attention it generated (and continues to generate), it was inevitable that brands would leap at the chance to join the conversation.

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How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

Instagram Threads nearly broke the internet when it debuted in early July 2023. With Hootsuite, you can schedule posts for Instagram, Facebook, TikTok, X, Pinterest, YouTube, LinkedIn, and Threads. That’s because early engagement is a value signal for the Instagram algorithm. And we all know social media moves fast.

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