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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. What better way to show off what your best product can do?

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Integrate Social Media Landing Pages for Instagram If you employ Instagram in your social media marketing strategy, you already know the platform has much to offer. However, Instagram can have one drawback that’s particularly impactful for e-commerce businesses. For example, check out the Moto Machines Instagram profile.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.

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How to Promote Non-Visual Brands on Instagram

Pixlee

They all thrive on Instagram. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But with the right tactics and goals, those underserved industries can also thrive on Instagram. . Instagram can be instrumental to that. .

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. View this post on Instagram. Where does UGC content come from?

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand. Run an Interactive Social Media Contest.

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7 Top B2B Social Media Trends

Oktopost

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

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