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How Many Instagram Hashtags are Best for Engagement?

Pam Hughes

How many hashtags should you use on Instagram to maximize engagement? However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience. On both fronts, more Instagram hashtags are indeed better. Posts with 20 hashtags have the highest average reach rate.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. How large is their following? What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. Hashtags are also excellent targeting and analytics tools. Let’s dig in.

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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. Many ads this year like Webelieveinghosts.com lacked any social callouts altogether.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. How can you do that? This article will break down how to use Instagram for your small business in 2022 and beyond.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. But getting it right can be tough.