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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. The streams allow you to see the conversations happening in your industry.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

This list should also include industry-specific keywords. Some good options here are BrandMentions , Brand24 , Hootsuite, and Mention. Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite Hootsuite’s like the Swiss army knife of content. Hootsuite can help. Hootsuite makes that easy.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

And then learn how you can use Hootsuite to measure results. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. See how Later compares to Hootsuite.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.