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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Boost your reputation as a valuable learning resource. Track hashtags your audience uses Okay, so this tip isn’t about an actual Facebook post you can make. Start tracking the hashtags your audience uses. Source: Facebook Tracking hashtags and keywords can help you: Stay ahead of industry trends and monitor your competition.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

So, if a brand doesn’t have a positive reputation, its image can be damaged before the public. Some companies encourage user-generated content (UGC) production. Business partners have a lot to win if your company has visibility and a good reputation. Encourage UGC. Word of mouth is still important.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.