Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. NLP and NER are also essential for sentiment analysis, so you can dig into conversational data to measure customer experience and brand health.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Reddit search. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Keyhole.co

DECEMBER 15, 2023

Our platform also uses easy-to-understand graphs and charts to present data in reports. Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Employ Social Listening Are members of your target audience talking about your blog post on Reddit? Are there discussions about your latest video on X?

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 127

Review Brands How To Analysis 127

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Some users report limited features , particularly for LinkedIn. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Go beyond scheduling with Keyhole 5.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

NOVEMBER 19, 2020

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Pros: The data reports are comprehensive, but also simple and easy to understand. Union Metrics. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

FEBRUARY 20, 2020

We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. Improve sentiment around customer service. Listening can crawl data from Youtube, Reddit, blogs and forums too! Step 4: Make a reporting plan.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

MARCH 2, 2023

Keyhole is world’s the top company for hashtag research. Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall. Keyhole changes the game by turning audience research into a simple and intuitive process.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, the loading time is reportedly slow.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. The same rings true on Reddit. The same logic rings true for hashtags.

B2B 104

B2B How To Sentiment Reddit 104

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 127

Skills Sentiment Team Press Release 127

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Their tracking and reporting features can give you plenty of information to analyze for actionable information, too. In addition, some social media platforms (Reddit for example) get indexed in Google News. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Decide on a branded hashtag. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag. Hi, Times Square!

Strategy 114

Strategy How To Hashtag Team 114

Sprout Social

FEBRUARY 13, 2019

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

DECEMBER 5, 2022

Even though not all businesses might post this actively, try to list the top 5 to get a clear report. While some metrics don’t require a third-party tool to track, important metrics such as sentiment analysis, social listening, and hashtag tracking are possible when you work with a social media reporting tool.

Analysis 52

Analysis Social Media How To Sentiment 52

Buffer Social

MARCH 15, 2018

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations. Media monitoring made simple. Price: Free.

Social Media 110

Social Media Tools Tweetdeck Price 110

Social Media Marketing

APRIL 16, 2013

Six seconds of video tells more than enough: Through it all, there were conflicting reports of how many people were injured, the number of bombs, and other facts. In this case, it was from a more gentle soul, who had a similar sentiment about such difficult events.

Aggregator 167

Aggregator Reddit Eventful News 167

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Oktopost

MARCH 27, 2024

This includes tracking mentions across social media platforms, forums, and the web using relevant hashtags, keywords, and more. Social listening helps monitor sentiment and feedback, allowing companies to address concerns and nurture these critical relationships proactively.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

JANUARY 2, 2013

The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. B2B Lead Blog ). The answer is…unknown. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. Campaign analysis: reporting on how a campaign is performing. Below is a sample report pulled from Sprout’s social listening tools. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Strategy #1: Brand health.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

MARCH 2, 2023

Here’s an example: Source: Reddit In this case, the advertiser likely targeted the keywords “THC” and “cannabis.” Source: Reddit Yikes. Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. Delivery reports.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

MARCH 21, 2019

Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

Brands 107

Brands How To Sentiment Analysis 107

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 112

B2B Research Sentiment Marketing 112

Sprout Social

NOVEMBER 3, 2021

Search for niche groups on various platforms (Facebook, Twitter, Reddit ). You can also read reports online that share platform user and usage trends for Instagram , Facebook, Twitter, Tik Tok, and others. Plus, they created their own branded hashtag to maximize visibility for the Twitter chats they host regularly.

Social Media 140

Social Media Tips Authentication Collaboration 140

Webbiquity SMM

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.

Tools 207

Tools Social Media Netvibes Sample 207

Buffer Social

SEPTEMBER 25, 2023

👉 Key Features: AI Content Genie : Generates fresh social posts (+ blog posts) on autopilot every week, complete with AI-generated content, hashtags, emojis, and images/GIFs. Built-in reporting : Create, publish, and track social posts from Hubspot's dashboard.

Social Media 97

Social Media Meme Content Sentiment 97

Sprout Social

JANUARY 28, 2021

In a word, Reddit. But while the conversation began on Reddit, it didn’t stay there for long. As reported by Alex Kirshner at Slate , a Reddit user in the r/WallStreetBets community published a post in September 2020 with the title, “Bankrupting Institutional Investors for Dummies, ft. " pic.twitter.com/UWvg53YFI6.

Social Media 145

Social Media Data Reddit Marketing 145

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Your own social media content?

Social Media 79

Social Media HootSuite Template Templates 79

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. AMA (Ask Me Anything).

List 145

List Social Media HootSuite URL 145

Sprout Social

MARCH 9, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.”. And Business Insider reports that membership on the subreddit r/FinancialPlanning saw 87% growth between June 2020 and June 2021. billion views.

Social Media 91

Social Media Sentiment Reddit Retail 91