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10 advanced social media copywriting best practices

Sprout Social

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” And you’ll be able to apply these tips for social media copywriting more successfully.

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How to Create a Successful TikTok Marketing Strategy

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. TikTok is an entirely different social network, with unique trends, features, and behaviours. Get the template now!

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. LinkedIn presents tremendous opportunity to build brand awareness, generate leads and increase sales as you build your network of powerful contacts.

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How to own the social media game in 4 simple steps!

Postcron

Many businesses already have a social media strategy running but they notice after a while that it doesn’t present them with the results they expected (that if they even measure them!). Social Listening means actually monitoring conversations people have on social media. Analyze what you’ve found… and use it!

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10 Best LinkedIn Analytics Tools To Measure And Drive More Engagement

Keyhole.co

Compare the performance of your brand accounts on other platforms – To find where you’re receiving the most engagement (views, likes and clicks), compare the performance of different social networks. The LinkedIn analytics tool SocialPilot presents a comprehensive evaluation of your LinkedIn engagement. SocialPilot.