The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. LinkedIn is no longer known only for their résumé and job searching capabilities. The LinkedIn journey to 500M members.

Why Investors Need to Use Social Media

Convince & Convert

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. For example, before the first Hunger Games film was released, a number of investors picked up on the fact that related hashtags were trending due a growing interest in the books.

45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. LinkedIn. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Your campaign hashtags. Industry-specific terminology and hashtags.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

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How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Discover which hashtag combinations result in the most reach.

How to own the social media game in 4 simple steps!

Postcron

There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? It is searching for hashtags, keywords and mentions that might be relevant to your business.

7 ways to use data to create better social media content

Sprout Social

Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content. The social media content calendar is the crux of every social media marketer’s strategy.

8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. The positive clothing brand Life is Good takes this approach with their hashtag #ThisIsOptimism. That’s why it’s so important to be aware of your social sentiment (i.e.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

On the social media front , Cyfe integrates directly with every major channel: Twitter, Facebook, LinkedIn, Pinterest, and more. It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. It does this by integrating with all the major social networks and aggregate relevant content and users through the use of hashtag. Post by Adi Englander.

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. Listen to the conversations your customers are having online, track your competitors, and follow certain hashtags to keep up to date with the latest trends. Bonus Tip: Double-Down on Hashtags.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).” It’s not nonsense hashtags.

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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” per click, while LinkedIn CPC is $5.26 Data is the new oil.

CPC 63

B2B Employee Advocacy Best Practices

Oktopost

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn. Brand Sentiment. Table of Contents. What is Employee Advocacy.

B2B 118

How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. In terms of B2B social listening, Twitter and LinkedIn are typically considered the “big two.”.

B2B 81

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. The brilliant Chris Schenk even came with this very creative idea, creating the hashtag #whereisleslieberland in the process: Hey @TomPick here is my new challenge to the #Twitter community to see if @leslieberland is even a real person.

Report 120

10 social media reports to help showcase your expertise in 2021

Sprout Social

Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Instagram Outbound Hashtag Performance. Sentiment (Positive and Negative Mentions).

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Shieldapp is the go-to solution for any digital marketer who counts LinkedIn as their primary social platform. The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. This is fortunate since LinkedIn accounts for 80% of B2B social leads overall.

22 Benefits of Social Media for Business

Hootsuite

LinkedIn —particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership. million followers on LinkedIn , where he shares his insights about social media and entrepreneurship. Gauge sentiment around your brand.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge. LinkedIn targeting.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. It’s quite useful for checking in on mentions of your Twitter username and tracking branded hashtags and industry keywords.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Though Google+ sometimes gets less respect than other top social networks, it remains the 12th-largest social media site globally in terms of monthly active users—ahead of LinkedIn, and just behind Flickr and Tumblr.

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The Free Social Media Reporting Template for Marketers

Keyhole.co

You should continue this for every platform you’re actively posting on, including: Youtube LinkedIn Pinterest Snapchat TikTok. Takeaway 3 – We gain more followers when we post on trending hashtags, but receive more clicks on our links on branded content.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Social recruitment now goes well beyond the LinkedIn job posting.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Related articles which may interest you: How To Opt-Out of Social Ads on LinkedIn in 5 Clicks Who Influences You? Headline from CNN.

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How to one-up your competition with social media industry analysis

Sprout Social

For starters, following companies and industry publications on LinkedIn makes sense for both competitor analysis and uncovering how your customers are changing based on data. Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. . See what your sentiment is.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: HashtagHashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis.

Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. Comments and replies on LinkedIn.

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Inquire about TikTok For Good options, including promoted hashtags. LinkedIn nonprofit resources: Take Learning LinkedIn’s Get Started with LinkedIn course. Talk with a LinkedIn nonprofit consultant. Watch LinkedIn’s nonprofit webinars.

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Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Connect with Paul Chaney on Twitter | LinkedIn . blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment. This discovery enables the owner to join in the conversation, perhaps offering a time-sensitive discount tied to a hashtag. Post an image or video without using a hashtag?

Social media crisis plan: What to do when things go wrong

Sprout Social

However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though?

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. It builds detailed customer profiles by collating data from various sources: Outlook, Gmail, Facebook, LinkedIn, and more.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Another quarter are emails from Google+, Facebook, LinkedIn and Twitter which go into my Social tab. AgoraPulse supports publishing to Twitter profiles, Facebook pages, LinkedIn profiles & pages, and Google+ pages. The Monitoring tab includes any media (photos or video) from your hashtag or location searches.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Connect with Paul Chaney on Twitter | LinkedIn . blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment. This discovery enables the owner to join in the conversation, perhaps offering a time-sensitive discount tied to a hashtag. Post an image or video without using a hashtag?

How to Use Social Listening to Find Qualified Sales Leads

Sprout Social

Instead of being on the lookout solely for keywords or brand mentions, you’re gathering information based on the overall sentiment and tone of conversations going on about your brand or industry on social. The overall sentiment about your brand on social. Sprout allows you to save specific search terms and hashtags, and track them over time. Lastly, you have the option to create reports to see trends in the topics and hashtags you’re tracking.

4 Strategies for Improving Social Engagement

Convince & Convert

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. It builds detailed customer profiles by collating data from various sources: Outlook, Gmail, Facebook, LinkedIn, and more.

How to Gather Fan Feedback on Social Media

Convince & Convert

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). Here’s a great example from the CEO of LinkedIn, Jeff Weiner, who listened to what was being said about LinkedIn by a user, dove in to respond, and alerted his product managers to take action. You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name.

Social media SWOT analysis: what it is and how to do it

Sprout Social

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Additionally, hashtag monitoring and social listening can clue you in conversations that result in praise or criticism from your audience. Strengths: “We’re currently seeing a steady growth of social traffic and leads coming from LinkedIn.”