Hootsuite

MAY 5, 2021

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes. In enterprise social media, the stakes can be high. (As

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. This data can then inform marketing. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. The most powerful feature of social monitoring tools is filters.

HootSuite 99

HootSuite Sentiment How To Hashtag 99

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. .

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Buzzlogix

AUGUST 28, 2017

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Social listening and monitoring tools are becoming more widely used across new and established brands. Click the drop down menu and select EDIT STREAM.

Sentiment 40

Sentiment Analysis Features Widget 40

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Social media marketing is an indispensable tool for both elite and common businesses and individuals.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Oktopost

AUGUST 16, 2023

This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy. Every seasoned Social Media Manager (SMM) knows the importance of Instagram Stories in the digital landscape. And guess what? We’re keeping pace! Why the Buzz?

Features 62

Features Instagram API Social Media Management 62

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 121

Strategy Sentiment Marketing Analysis 121

agora pulse

JANUARY 21, 2020

Social media platforms are continually evolving … so shouldn’t the tool you use to manage them do the same? Our social media management tool allows you to publish, engage, and report on social media from one easy-to-use dashboard. Instagram video publishing. Saved hashtag picker.

Social Media Management 98

Social Media Management Social Media Tools Geotagging 98

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Social Media Strategies Summit

SEPTEMBER 22, 2021

Upgrade to $5 per social channel per month to access publishing, analytics & engagement tools for social media geeks. Buffer takes an omnichannel approach to social media management, allowing you to handle all your social platforms in one place. Key Features. Key Features.

Social Media 175

Social Media Tools Sentiment Price 175

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. What is a reputation management service? But how do you know which online reputation service is the best fit for your needs?

Reputation 87

Reputation Brands Sentiment Survey 87

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. 3 Examples of Social Media Listening in Action. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 86

Team Tools Marketing Hubspot 86

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Keyhole.co

DECEMBER 15, 2023

According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. Mentionlytics is a solid social media management platform. Working across a wide range of social channels and platforms, Emplifi helps brands schedule and publish content.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

DECEMBER 12, 2023

With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. The tool crawls the web and digs out every mention of your brand across social media platforms, forums, blogs, and other media.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. But it’s built into pretty much every social media management tool and some social media platforms.

Metrics 130

Metrics Social Media Sentiment ROI 130

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Sprout Social.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 107

Influencer Tools Marketing Software 107

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? What Are the Most Important Social Media Metrics?

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JANUARY 6, 2021

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics. Engagement counts.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 89

Survey Marketing Social Media Management Badge 89

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day.

Reputation 90

Reputation Sentiment Analysis Notification 90

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. These data can be used for your marketing strategy down to customer support to drive a positive impact on your business. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. The pricing structure isn’t agile for companies with growing requirements and can get quite expensive with added features.

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 103

Team Hubspot Marketing SMS 103

Hootsuite

MAY 6, 2024

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging.

Tools 82

Tools HootSuite Team Social Media 82