article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

article thumbnail

How to use voice of customer data to improve your customer relationships

Sprout Social

What is the most in-demand feature for our app? T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. VoC stage 1: Collection. qual’g plan req’d.

Data 121
article thumbnail

Ford's Got a Reason to Fiesta

Social Media Marketing

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. The numbers were great.

article thumbnail

The End of the Web Consulting as We Know It

Freelance Social Media

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Featuring the Thesis Wufoo Skin WordPress Admin

article thumbnail

How Do I Keep My Facebook Group Alive?

agora pulse

Set a color scheme for your group. This will change the buttons and hot links to the color of your choosing– at the moment, this feature is only available on mobile. Select “Edit group settings” from the menu then scroll down to the colors menu. Choose a color scheme. Ask questions. Ask for input.

Groups 74
article thumbnail

How Do I Keep My Facebook Group Alive?

agora pulse

Set a color scheme for your group. This will change the buttons and hot links to the color of your choosing– at the moment, this feature is only available on mobile. Select “Edit group settings” from the menu then scroll down to the colors menu. Choose a color scheme. Ask questions. Ask for input.

Groups 74
article thumbnail

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?