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Use 4×5 Creative for Feeds

Jon Loomer

Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements. Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio.

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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Sure, you may be able to pay to promote that misleading video.

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Facebook Tests TikTok-Like Short-Form Video Feed in its Main App with Indian Users

Social Media Today

Facebook is trying another way to keep the pressure on TikTok with a new feed of TikTok-like short-form video clips in its main app.

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Video Breakdowns Provide Important Context for Facebook Ads Actions

Jon Loomer

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

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How to Create a Video Funnel with Facebook Ads

Jon Loomer

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. There are many ways that you can do this, but let’s focus on a video funnel. At most, you know that someone watched a video to completion. Publish Videos Regularly. Select videos.

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How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 10 seconds or more.

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Facebook Provides New Explainer on How its News Feed Algorithm Works

Social Media Today

The video provides a good overview of the fundamentals of Facebook's feed ranking process.

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